China'S Overseas Business Growth In The Rio Olympics

In 2016, it is also an Olympic year. Every Olympic year is a time for garment enterprises to develop. This year, thanks to Rio Olympic Games, the overseas business of 360 degrees will be improved significantly.

Sponsoring the Olympic Games can enhance brand awareness, speed up overseas layout, increase revenue in the incremental market, and internationalize and diversify product upgrading to enhance competitiveness in China.

31st degree recently released two quarter operating performance data show that by the urban planning and pformation, and the impact of heavy rain on the street shops in the south, by the end of the two quarter of 2016, the 361 degree main brand store sales grew 7%, compared to 7.2% in the first quarter of 2016.

In the two quarter of 2016, the sales of children's clothing brands in the 361 quarter increased by 7.3%, compared to 7.5% in the first quarter of 2016.

The 361 month main brand and 361 degree children's brand channel inventory turnover months are all about 4.2 months.

In the two quarter of 2016, the 361 main brand opened 261 stores, closing 510 stores, and 6853 stores as of June 30, 2016.

In the two quarter of 2016, the 361 point children's wear brand sales outlets decreased by 55 to 2416.

Guotai Junan analyst Hong Xueyu said here that the 361 degree main brand and

The growth of brand same store sales has fallen slightly since the 3 quarter of 2015 for 4 consecutive quarters, mainly due to the slowdown in China's economic growth and the increase in the base number. The closure of stores in the two quarter of 2016 was partly due to the severe damage to the street stores in the southern part of China. It was expected that the first half of 2016 was less than expected, mainly due to lower sales growth in the first half of 2016 and the decrease in the number of shops.

However, taking into account the upcoming Olympic Games coming in August and the strong support of government policies for China's sports industry, Hong Xue Yu believes that the decline in the growth of same store sales in the second half of 2016 will be stabilized.

In addition, it is expected that the company's overseas business will improve significantly in 2016, mainly because the 361 degree has doubled the number of sales outlets in Brazil to prepare for the Olympic Games.

Reporters also learned that as an official sponsor of the Rio Olympic and Paralympic Games in Brazil, the 361 degree overseas expansion accelerated. By the end of the first quarter of 2016, the company has achieved satisfactory results in expanding overseas sales outlets: the United States already has 151, Brazil has 839 (100% growth over the end of 2015), and Europe has 34.

361. Promote brand through grassroots activities such as fitness center, running club and personal trainer, and set up a wholly-owned R & D design company. The overseas version of running shoes will launch sensation, KgM2,

Shield and Omni-Fit are recommended by the runner world.

According to the insiders, the 361 degree sponsorship of the Olympic Games can enhance brand awareness, speed up overseas layout, increase the income of the incremental market, and enhance the competitiveness of the domestic market by international and diversified product upgrading.

31st degree ("company") is one of China's leading sports apparel brands, positioned in the mass market consumer, and has maintained very rapid growth in the past 12 years.

In 2014, 360 degrees began to develop overseas businesses, and stores in the United States, Brazil and Europe.

As of December 31, 2015, the revenue of 31st degree business income reached 4 billion 458 million yuan, achieving a net profit of 517 million yuan.