Andrew'S Two Quarter Profit Plunged 57%

In the two quarter ended June 30th, Under Armour Inc. Inc.'s net profit dropped to 6 million 344 thousand US dollars from the same period last year.

The adjusted diluted earnings per share amounted to US $0.04, which is in line with the comprehensive expectation and is also better than the US $0.01 expected by the foreign media.

Because the liquidation of The Sports Authority Inc. in the two quarter resulted in a write down of US $23 million, operating profit fell by 39.3% to US $19 million 378 thousand during the period, and the operating profit rate also dropped from 1.9% in the same period last year to 1.9%.

Although the overall income of $1 billion has met market expectations, there are hidden worries.

Not only did the 27.7% revenue growth slow down in the first quarter of 30.2%, the largest category

The growth rate has dropped below 20% for the first time in more than seven years, and its revenue has increased by only 18.9% to 612 million 800 thousand US dollars, accounting for 61.2%.

and

The most popular selling.

At the same time, the footwear business of the Jinzhou warriors, the star of the Stephen Curry, Stephen Currie, continued to slow down. The sales of US $242 million 700 thousand increased by 58% compared with the same period last year, while the increase in the fourth quarter and the first quarter of this year reached 94.5% and 64.2% respectively.

Driven by bags and headgear, accessories business increased by 21.3% to 100 million 700 thousand dollars.

By region, the income of North American local market increased 21.5% to 827 million 100 thousand US dollars, accounting for 82.7%.

International market revenues rose by 68.3% to 150 million 200 thousand dollars.

The increase was 72%. In the first half of the year, the group added 60 international stores.

And Connected Fitness Internet fitness business revenue growth as high as 73.3%, revenue of $23 million 497 thousand.

Business losses in the international market and Connected Fitness interconnect fitness business have been significantly reduced.

Sports Authority Inc. applied for bankruptcy in March this year, and was forced to be liquidated in June because of unmanned disks. Under Armour Inc. Andemar therefore released its annual revenue expectation from April to the first quarter of April.

When the US $5 billion was raised to $4 billion 925 million, it would only increase by 24.3% over the 2015 fiscal year, the slowest in six years, and the profit margin was also revised to 4.40-4.45 billion from the previous 5.03-5.07 billion US dollars.

However, from the expansion plan announced by Under Armour Inc. Andrea today, group sales will have a great growth momentum next year.

Following its entry into Macy 's Inc. (NYSE:M) Messi department store in 2012, the group disclosed that it would enter 1100 stores in the United States from March 1, 2017 to Kohl s s Corp. NYSE:KSS (NYSE:KSS), bringing the consumption of a large number of suburban middle class consumers who were not easily accessible to Under Armour Armour and Andrew retail network, and greatly expanded the coverage outside the traditional sporting goods retail store.

At present, Under Armour Inc. has 11 thousand sales points in the United States, and is not the largest competitor Nike.

Half of 24 thousand.

Morgan Stanley (NYSE:MS) Morgan Stanley analysts expect cooperation with Kohl s Corp. to create a $190 million sales for the group next year.

Choosing to enter a department store also means the pursuit of female consumers.

Women in Under Armour Inc. Andrea and Nike Inc. (NYSE:NKE)

The medium-term strategy of the group is a very important link.

Last month, Under Armour Inc. Inc., a functional and professional word of mouth, said it wanted to open up a new fashion series and hired Belgium fashion designer Tim Coppens as the creative director of the Under Armour Sportswear (UAS) series that will be launched to market this fall.

As the proportion of female consumers in the group is higher than that of men, the entry into fashion helps to consolidate their loyalty.

The world's chief supermodel Gisele B B ndchen is also a spokeswoman for the group's female products.

In addition, Under Armour Inc. Andrea has rented the old F.A.O. Schwarz flagship store in Fifth Avenue, New York, using the 53 thousand square feet of sales space to create landmark retail flagship store to build brand image and tell brand story.

At the time of the deadline, the Under Armour Inc. (NYSE:UA) was narrowed to 0.64% at 10:22 p.m. in the United States at 10:22 AM.

As of Monday, the stock rose only 4.7% in 2016, while the cumulative increase in 2015 and 2014 reached 19% and 56% respectively.