Shoe Owners Play The "Internet +" First Round Of Financing Valuation Of 25 Million.

Shoes need to be cleaned, do not have to do it yourself, do not go out to find shoes shop, through mobile phone orders, there are staff at the agreed time to pick up the door.

First confirm the status of shoes, then take photos, and customers sign and confirm. The staff pack the shoes and take them away. After 3 to 5 days, a pair of clean brand-new shoes are returned to the hands.

In clothes

In this field, the number of shoes that an ordinary person owns is often less than that of clothing, and the frequency of shoes is higher than that of clothing.

The professional cleaning and maintenance itself is the rigid demand of people's life. With the acceleration of the pace of work and life of modern people, many families have no time to clean their shoes, so the service itself has huge quantities.

Capacity.

"The advantage of the shoe bureau is not to provide much cheaper prices than the physical stores, but because of the higher efficiency and better service of the service."

Shoe Bureau entrepreneurial team CEO Zhang Xu said.

In addition, we learn from the experience of international enterprises to start business, use systematic management and professional technology to effectively improve work efficiency, so that shoe cleaning this life little things become more simple.

Washing shoes is not a life service that sounds tall. It relies on professional shoe washing technology and systematic management support behind it.

In the moment, shoes washing is considered a new entrance to life service.

Start from traditional shoe washing

"The shoe making industry can not be tall and the shoes are dirty. Our factories are dirty."

This is the heartfelt statement of the shoe Bureau's entrepreneurial team.

The three member core entrepreneurial team was a high school classmate and a member of the team. Wang Wen, in order to make the family's economic income, set up a shoe shop jointly with family relatives at the time of 2014.

After a year of normal operation of the shoe shop, the mobile Internet is spreading on the mainland of China in full swing, and the fire has been burning until now.

Wang Wen, who once served in Nanjing Yurun and Tsingtao Brewery brand management, has been thinking about the future development.

"The shoe washing industry in traditional industry has high cost and low efficiency.

The experience of traditional shoe shop to users is "trouble, expensive, lack of experience". Now the living standard has improved, so we pay more and more attention to footwear care. What we need to do now is to create a sense of saving, saving, entertainment and more fun for users.

We think, why not simply wash shoes to make standardized and systematic Internet services?

Soon, Wang Wenqian pulled together a group of like-minded partners, including the former Apple product project manager and Samsung senior R & D Engineer, who had been the head of China Unicom's Internet marketing department, and even had served in the special forces for many years.

Because the core members of the team are cross boundary entrepreneurship, they spend some time polishing the business ideas. They take some detours while continuing to fail.

From traditional industries to Internet companies, we have also found a truth: "people who engage in the footwear industry can not succeed without practical experience in line."

After a year and a half of grinding, in August of 2015, the shoe office finally went on line. The first round of financing valuation reached 25 million, and it began its leading era in China's shoe O2O.

The client is better than the open platform.

Speaking of why the shoe industry is chosen, Zhang Xu believes that "the industry that contacts during work will determine the direction of entrepreneurship. Knowing the business is our greatest strength. When we use traditional thinking to start a business, we also find a profitable market space. The authentication of these strong relationships has turned into a new development mode.

Moreover, the current mobile technology Internet technology, the market space has already formed a certain understanding of Internet consumption, and various opportunities have created the birth of the shoe Bureau.

Based on cost considerations, at present, the shoe bureau only opens a series of well-known domestic O2O platforms in WeChat public and public comments, the US group and Jingdong.

In their view, the current role of the client has been weakened, and the low cost performance has become the reason why many service companies start giving up.

"Because the two platforms need to be developed and maintained at the same time, the background programs need to be modified two times, and the logic and content of the platform are not the same.

Especially without the technical support of programmers, this is not the best choice for us in the initial stage. "

In the eyes of ordinary people, washing shoes and washing clothes are two completely different projects.

Generally speaking, if the dry cleaners want to pick up shoes, they will face great problems.

Washing shoes need special equipment, and clothes can be placed in the washing machine, but shoes can not be put in. This way of washing determines the reason that we can still survive in the open laundry shop.

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Estimate cost by annual card system

The emergence of shoe Bureau actually caters to the market of lazy people, and also solves the problem of price performance.

In the past, it was very convenient for consumers to complete the delivery.

Now that WeChat platform is available, it is only necessary for mobile phones to place orders for people to save and save energy.

For businesses, cost is the only reason why companies survive.

In order to deal with contingencies that may occur in the future, such as capacity surplus or shortage, the shoe bureau adopts the way of selling annual cards to enable consumers to bind services.

"After a low cost, the minimum price per shoe is only 8 yuan, which is far below the lowest price that traditional stores can offer."

We will estimate the capacity in the background according to the number of cards sold in advance, risk control in advance, and then give back some of the cost to customers.

"We provide inexpensive and efficient shoe washing service, so customers also use the year card to help us predict the production capacity ahead of time, so that we can bind the interests of consumers into a win-win situation."

"Through the background data, more than half of the users of the shoe bureau are coming through the old word of mouth spread and the fission of friends circle.

The main reason for word-of-mouth communication is the quality of service.

Zhang Xu said.

According to the briefing, the shoe Bureau has built a professional factory in Nanjing and Beijing, and has many modern production lines for footwear repair and maintenance. It has independently developed a set of patent washing equipment, and has gathered many professors from the domestic textile institute to conduct dirty treatment for all kinds of "difficult diseases" of shoes. This kind of hardware and talent allocation is unique in the whole country.

Technology strength saves cost

Before starting a business, Zhang Xu never thought sorting was a big deal, nor was it so complicated.

At that time, the intelligent sorting system has become the advantage of many well-known e-commerce enterprises. For example, Amazon's warehouse can be operated without anyone, and goods are automatically sorted.

By scanning the SKU code of any product, it can locate the destination of the product and use the computer system through the conveyor belt to get to the train directly.

In these complex and trivial projects, only packaging is the only manual step.

This is Zhang Xu's experience gained from his internationally renowned enterprises such as apple and Samsung.

Although the automated process can not be duplicated, the shoe office also has a ERP process that only belongs to them. From the moment the customer orders, their ERP system is beginning to function.

When the courier sends a batch of shoes to the factory, the first procedure begins.

The staff first checks the shoes, takes photos, and then sorts them according to the types of soles, vamp and color. Then it is pported to the assembly line separately. After the washing is finished, it is sent to the warehouse for packing.

"As long as work efficiency can be improved, the cost of starting a business will drop sharply."

This is Zhang Xu's heartfelt words.

It is understood that the shoe bureau built the factory in the suburbs of Nanjing. It only requires that the factory area be able to receive the express delivery, especially the express speed of "the next day". The speed advantage can multiply the traditional industry which has radiated three kilometers by a hundredfold. The cost of the reduction can be part of the profits to the customers, thus achieving a win-win situation.

Although ordinary shoe cleaning skills can solve most of the stains, it does not mean that no need for high-tech intervention.

In 2015, the shoe Bureau and the top textile industry in China, in collaboration with Jiangnan University, jointly developed the active factor of TDLC, which surpassed the product technology used by the world famous P & G group.

In order to match the technology, the shoe Bureau has also participated in the development of ultrasonic washing, combined with TDLC active factors, and using NMR technology to reduce labor costs with scientific and technological strength.

Speaking of the only difficult problem at present, Zhang Xu admits: "cash is the only reason that hinders our development. The speed of development depends on cash flow.

But as a start-up company, our hematopoietic capacity is extremely limited, and we are looking for capital to invest continuously. "

Every employee is a shoe expert.

In Zhang Xu's view, the shoe washing O2O on the surface is very simple, the threshold is very low, but in fact, there will be a series of problems to be solved.

In addition to providing the most basic care service, the shoe Bureau has also prepared different plans for various kinds of "complicated diseases": for example, zippers, color refurbishment, refurbishment, etc.

"In particular, it is often necessary to spray seven times to get the color to restore the original texture, and the time and cost will increase accordingly."

Zhang Xu said.

Usually, household washing shoes are usually washed with water or scrubbed with rag. These methods are the most crude.

However, in the shoe Bureau, every procedure in the care and care is responsible.

Zhang Xu said, "although there are only more than 20 players in the shoe Bureau, they have done their duty in customer service, logistics, market management and equipment teams. Once the project was founded, everyone in the team was armed to the waist to wash their shoes once they hit the order rush period.

In order to make the shoe bureau more professional, Zhang Xu specially invited the shoe washing instructor to join the team to teach skills.

Reporters learned that if consumers in downtown Nanjing choose only the care service, the shoe bureau can send shoes back to customers in 3 to 4 days, and their speed is almost all of the offline stores.

The shoe bureau reached a cooperation agreement with Shun Feng and de Bang two fastest delivery service providers. Although the pportation cost was higher, it was a more satisfying customer experience.

"Compared to customers who send only a few pairs of shoes for a single time, we are more willing to see an office rush to buy our shoe cleaning service, or a family of three to pack our shoes."

Using the annual card system can effectively reduce the courier cost that the shoe bureau must pay.

According to Zhang Xu, since the shoe office is online, nearly 10000 users have washed shoes at WeChat end, and a total of more than 30000 pairs of shoes have been sent to the shoe factory's professional factories for washing and processing through logistics.