Levi 'S Spent 110 Thousand Pounds To Buy Einstein P Gak. Why?

The value of Levi 's (Levi's) old Cossack jacket depends on who wears it.

If Einstein had ever crossed it, the answer was that auction companies bought it directly from Einstein's family.

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According to reports, Levi 's was recently seized in a Christie's auction in London for the weathered brown leather jacket. Einstein wore the jacket on the cover of time magazine in 1938 and her Bermuda holiday in 1935.

Einstein bought this jacket when he joined American citizenship in the middle of 30s and began to wear it frequently.

Einstein, a physicist at Leopold in Princeton University, wrote in his autobiography, "once a colleague from Princeton asked me," if Einstein doesn't want to be famous and wants to protect his private space, why does he want to wear long hair, wear a strange jacket, not wear socks or tie? "I say the reason is simple: he thought more freely and did not want to be restricted." Infeld

We have many problems in life, and Einstein wants to minimize them.

It's too lazy to cut your hair so that it can grow wild. Socks are not important in life, and a leather coat can last for many years.

And Tracey Panek, a historian of Levi 's, says that this jacket seems to have the smell of smoke left by Einstein.

In 1853, immigrants from Bavaria, Germany.

In the American gold rush period, Levi s was founded. With the development of brand, in the past more than 100 years, cowboy clothes have been panning gold workers.

Gradually evolved into an enduring fashion.

On the official website of Levi s, there is such a saying: "genius such as Einstein, Jobs and Zuckerberg will not choose what they wear, but they will have a choice."

Einstein likes gray suits and his Levi s leather jacket, while Jobs prefers his trademark black turtleneck sweater and Levi 's jeans.

It is said that Jobs has one hundred Levi 's501 jeans.

In addition to mining the history of the brand, Levi 's is also unwilling to innovate. In May of this year, Levi s joined the Project Jacquard Laboratory of the technology giant Google Corporation (Google) to launch the brand's first smart clothing: smart jackets with conductive fabrics. People can manipulate music and map services by touching the sensors on the sleeves lightly.