The Third Shenzhen Original Design Fashion Week

Project brief introduction

Original design fashion week by Shenzhen Xingchuang

Ltd is sponsored by Communication Co., Ltd. and Shenzhen Pengcheng exhibition planning Co., Ltd.

Hongkong Fashion Designers Association, Guangdong Textile Association, Shenzhen Textile Industry Association, Shenzhen Fashion Designers Association, Guangdong fur and leather Specialized Committee, Dongguan City

The association and Guangdong Clothing Designers Association jointly support the co operation.

In conjunction with the Ministry of Commerce's key guidance and support exhibition Fashion Source, "Shenzhen international garment OEM / textile accessories / Apparel Accessories Fair" was held in the same period, aiming at promoting the upstream and downstream docking of the industry, supporting the docking of design with the market, and supporting the cutting-edge design force.

It is located in the fashion week of buyer inviting & ready to wear trade.

Static ordering will show the contents including fashion, clothing, shoes and hats, accessories, etc., providing open services such as design products, popular information, brand image and product ordering.

Since its first launch in 2014, Shenzhen's original design fashion week has been well received by many brand enterprises, designers and buyers. Together with the Fashion Source Shenzhen fair, it has achieved the perfect combination of design power and commercial landing. It has built a docking platform for the whole industry chain from original design, textile raw materials to processing factories. At the same time, the buyer's exchange reception, buyer forum, fashion trend release, model competition and supply chain precision docking will be held at the same time to create a Chinese textile fashion fashion event.

Time: 1-3 December 2016

Venue: 1\2\5, Shenzhen Convention and Exhibition Centre.

Fashion Week composition

Dynamic conference and static ordering will be combined to make clothing display more vivid and facilitate ordering.

The venue for fashion week is located at the Shenzhen Convention and Exhibition Center. The large space convenient dynamic publication and static exhibition are simultaneously carried out. The designer helps designers achieve the order at the end of the release, and at the same time facilitates the communication between designers.

Participation rules

All participating in the exhibition venue and static ordering will follow the registration review confirmation process and the admission principle.

Static ordering exhibition area (Shenzhen Convention and Exhibition Centre 1)

The 9 standard (3m * 3M) standard booth provides a well equipped independent hardcover and hanging structure.

(specify: the maximum application area of the independent designer area is not allowed to exceed 54 square meters).

1, exhibitors brand logo and booth number are made by the organizing committee uniformly, 2 and 1.5m long Longmen shelf 2.

3, basic lighting 4, seat 5, power outlet 1

Standard of order cost

Order area: 1200 yuan / h.

9 RMB 10800, 12 RMB 14400, 15 RMB 18000, 18 RMB 21600

Creative integrated service area (Shenzhen Convention and Exhibition Centre 5)

The creative District of fashion week

3 hours of independent orders, exhibition space and promotion space before and after the show.

Media interview area

Buyer's exchange reception area

VIP buyers rest and negotiate reception area

Fashion Week Volunteer Service Center

Dynamic press conference (Hall 5, Shenzhen Convention and Exhibition Centre)

Director of Fashion Week: Zhang Jian, the father of China's top fashion director and Chinese model.

The third Shenzhen original design fashion week provides A/B hall as designer's new product conference service.

The exhibition venue principle, review group approval, product category, application time

Exhibition fee

150000 yuan / field, the sponsor is subsidized 90000 yuan / field, the designer pays 60000 yuan / field, the cost includes

(1) provide venue for fashion week, planning and execution, layout of activities and layout of atmosphere in the waiting area.

(2) provide basic stage, lighting, sound equipment and technical team.

(3) provide models and models for trial fitting and rehearsal.

(4) provide make-up modeling team and dressing room (with cosmetic mirrors, tables, chairs, wiring boards and all the other facilities).

(5) provide background ironing equipment and clothes changing workers.

(6) responsible for background coordination;

(7) responsible for media invitation and publicity;

(9) responsible for arranging the director team;

(10) responsible for video shooting.

(11) responsible for public relations and reception in fashion week.

Last review

The second Shenzhen original design fashion week was held in Shenzhen Convention and Exhibition Center on December 2015 09-11. More than 100 independent designers released new orders, and more than 1100 exhibitors from 15 countries and regions attended the Fashion Source exhibition. The area reached 58000 square meters. During the exhibition, 40565 buyers of professional buyers from many countries and regions were attracted.

Contemporaneous activities and highlights

- 200 independent designers make new orders.

- 28 original designer brand new product release show;

- the first China fashion original design competition;

- China's top ten original designers award and award;

- invite 100 VIP buyers to match accurately and communicate with designers secretly.

- buyer exchange forum, buyer forum, fashion trend forum;

- the national multi - Field Tour private order meeting, the trade union meeting;

- Design Club Designer Club.

Business cooperation

The Shenzhen original design Fashion Week Organizing Committee welcomes the well-known brand intermediaries at home and abroad to negotiate or act as partners in the investment promotion of Shenzhen original design fashion, such as Zhou Guanming sponsorship, official sponsorship, project sponsorship, professional products and designated services.