Who Will Become The Potential Stock Of Sports Industry In 13Th Five-Year?

Following the issuance of "sports development" in May

After the "plan" yesterday, the State Sports General Administration disclosed the "full text".

Developing the "13th Five-Year plan" (hereinafter referred to as the "planning"), for the first time, will "China" sports in the next five years.

Eight key industries.

According to the industry, the highlights of this plan are embodied in the basic principles, emphasizing the idea of "adhering to market orientation", and on the other hand, incorporating new industries such as virtual reality sports equipment research and development into the "sports industry of the 13th Five-Year".

For the first time, "planning" has made clear eight key industries, such as competition performing industry, fitness and leisure industry, venue service industry, sports intermediary industry, sports training industry, sports media industry, sports goods industry and sports lottery.

In this regard, Peking University Chinese sports industry research center executive director ho Wen Yi bluntly, from this National Sports General Administration Division of eight industries can be seen, with the continuous extension of sports industry content, sports and cultural industry boundary is no longer particularly clear, many cultural, physical education obviously cross industry is also included in the "planning".

For example, in recent two years, it has always become the focus of social attention, and intelligent venues, new sports equipment and wearable sports equipment, which have also been included in key industries, have become the focus of sports enterprises' R & D.

In June, Ali sports announced that it will start 10 billion yuan of funds, research and development of intelligent venues pformation, upgrading and surrounding sports and cultural facilities, and signed a strategic cooperation with the National Stadium and national swimming center respectively.

Last August, music super sports released super bike, once caused industry concern.

And this is just the first step of sports intelligent layout. It is reported that after that, it will also launch sports cameras, UAVs, treadmills, sports wearable devices, smart bags and other intelligent hardware.

Ali sports CEO Zhang Dazhong has said that the impact of the Internet online business mode on the sports industry is more than just a website or a App.

It is understood that Ali Sports World Cup resources do not rule out the earliest possible introduction of "bird's nest" in 2019.

In addition, the competition performance industry has been listed as one of the key industries, and also has witnessed greater opportunities for development.

Liu Xiangfu, chairman of Beijing Oriental Sports Brokerage Co. Ltd., said that in Beijing, only three big balls, there are few events that can be held regularly and regularly.

This is not only due to insufficient guidance from the competition parties, but also by the lack of the viewing habits of the audience. At the same time, the relevant institutions should be given greater policy guidance.

Especially for the support of local teams, it can promote the development of the competition performance industry.

"If the sports development" 13th Five-Year plan "disclosed by the State Sports General Administration two months ago is the outline of the sports development in China in the next five years, this plan will focus more on the market and industry and draw a blueprint for future sports industry in China.

Expert analysis shows.

In He Wenyi's view, adhering to the basic principles of market orientation is a more obvious content in the macro strategy of planning.

According to the plan, during the period of 13th Five-Year, China will give full play to the decisive role of the market in the allocation of resources and give full play to the role of the government, so as to accelerate the establishment of a unified, open, competitive and orderly modern sports market system.

In this regard, He Wenyi explained that with the enhancement of people's sports consumption concept, China will take the market as the leading factor in the development of sports industry, and gradually weaken the government's intervention in industry. It has become an inevitable trend. In the future, the role of the market will become more prominent after the diversified integration of sports and more industries in the future, and the dominant position of enterprises will also be gradually strengthened.