Fast Fashion Company Shein B Financing Exceeds 300 Million

July 13th news, known as China's largest cross-border

The SheIn of the company has officially completed more than 300 million yuan of B round of financing recently, and the investor is IDG and Jing Lin capital.

Earlier this year, SheIn acquired the same kind.

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It is understood that SheIn is a cross-border fast fashion e-commerce provider based on export business.

According to its official website, "about us", the company formerly known as Sheinside.com, on-line in August 2008, the flagship.

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In March 2010, the Spanish website (es.sheinside.com) was launched. In May 2012, France launched a line (fr.sheinside.com). In the same year July, the total volume exceeded 100 million, and the jewelry and cosmetics product lines were added in September. In 2013, the development of Sheinside was more rapid. In addition, Russia and ru.sheinside.com (Germany) (de.sheinside.com) were added to February and February. Meanwhile, shoes and bags were added to the product line, and designers and pre-sale customized items were added. In the same year, the maximum single volume reached 10 thousand. To the end, the total volume had been broken up by 5 million, registered users reached 10 million, and the Italy website (It.sheinside.com) was launched, renamed SheIn and launched the ar.sheinside.com (ar.sheinside.com).

According to the website statistics, the top five traffic stations are the general station, the US station, the French station, the Russian and German stations.

In addition to on-line PC international sites, SheIn is also pushing the mobile terminal APP (the total installed capacity has exceeded 3 million).

The following is a partial ranking of its APP.

As we all know, in recent years, with the third party export business platform entering China successfully, the successful export of self built station has been "insufficient stamina".

But at a time when capital is more rational, SheIn can still get more than 300 million yuan of B round financing. Is there any law to follow?

An export electricity supplier who is familiar with the operation of self built station told reporters that SheIn can get capital favor in the sensitive period. First of all, it is accurate and timely to cut into the export electricity supplier's time, and has a large number of registered users, which is rooted in effective marketing mode.

On the one hand, it is a young woman of 18-35 years old, who is the most active group of online shoppers. At the same time, the product pricing itself is lower than that of ZARA. Through the promotion of net red or big concessions, a large number of active female users can be obtained. After that, the users' scale is amazing. In addition, according to the official website, the first registration and order users can get a discount of 40%, a large discount rate, can stimulate visitors to register, and even register multiple user names for discounts.

Second, they are good at using social media and absorbing large numbers of overseas users.

This is also a favorite mode of capital.

Fourth, the improvement of category richness is not a single product line, from the beginning of women's clothing to the later shoes, bags and accessories.

Finally, we are good at developing the small language market, and at the same time push the mobile terminal, which is in line with the market trend and consumer habits.

What adjustments will SheIn make after the financing? The seller said that next, SheIn will develop horizontally and vertically, and develop branding at the same time.

Horizontal, that is, globalization, because its product pricing is close to the people, it has many roads in many countries.

"Next, SheIn will increase its premium and raise its overall profit margin in the direction of global branding, like H&M and ZARA, in the name of brand."

Reporters learned that SheIn mainly located in the European and American markets, with warehouses in the area.

The company is headquartered in Nanjing and has more than 900 employees in many branches including Guangzhou, Shenzhen, Changshu, the United States, Belgium and Dubai.