Brand Relativism: A Common Dialogue, A New Future Of Fashion Industry

"Brand relativism -- heritage and innovation under the fashion Internet ecosystem" forum was held in Shenzhen Convention and Exhibition Center.

Guests will discuss how to inherit and innovate the brand under the new consumption trend of the fashionable Internet.

Zhang Wenfeng, vice president of China cornerstone management consulting group, senior design consultant and trend consultant CHRISTIAN of blue time and space, regional director of today's headlines.

The FASHION+ founder, Zhong Yao and other heavyweight guests attended the forum to jointly talk about the new future of fashion industry.

The brand dream, which comes from the era of consumption upgrading, is a brand trend. Under the background of the integration of world brands, the strength of an enterprise must have its own brand. The brand is the honor of the enterprise, and it is also the key to win the trust of consumers.

Mr. Zhang Wenfeng, vice president of China cornerstone management consulting group, pointed out that the current garment industry is facing five crises: lack of independent fashion design style, lack of research on market hot spots, lack of high-quality brand building, lack of professional designer team and lack of sound resource integration platform. Brand and enterprises must solve these five difficult problems if they want to derive new paths in the pformation trend. The primary task is to solve the single industry chain and integrate the whole industry chain resources and realize the strategic alliance of the whole industry chain.

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Mr predicts that there will be four major trends in Internet + fashion in the future: first, fragmentation of the market and constant demand for individuality, but the level of competition will further increase; two, capital promotes the formation of brand building platform ecosystem; three, the full channel operation will enter a substantive stage; four, sharing the economy will create industry sectors to share costs and benefits.

This shows that Internet + fashion will be a long-term road.

If we get through, we will gain both fame and wealth.

Design originates from art, begins with life, and finally consumers.

CHRISTIAN, senior design consultant and trend consultant of blue time and space, points out that any designer's product can not be designed solely for personal preference, but ultimately the product itself will serve the consumer.

The market is changing and consumers are changing.

Dynamic, in order to seize the initiative in the market.

As a fashion designer, it is a basic requirement not to follow suit. Secondly, it is necessary to form an independent fashion design style, which is the basic criterion of an original designer.

At the same time, it must be efficient to meet the changing consumer demand of consumers, and to become an efficient fashion designer, it is necessary to have the spirit of "www", that is, "what, when and why".

Before designing the new product, the designer should sort out what he wants and when he wants it, so that he can not take a detour in the design process, take no detours, improve the efficiency of new product renewal, and also make himself a qualified and efficient designer.

At the same time, designers should also pay attention to the latest trends of fashion industry and the new trend of fashion industry, so as to create more innovative points with brand characteristics.

If "www" is an important criterion, creativity and creativity are the necessary criteria. The style and characteristics of a fashion brand is the sole criterion for distinguishing this brand from other brands.

The coming of mobile Internet era brings the era of fast digesting fragmentation.

Liu Cunjian, regional director of today's headlines, said: "nowadays, the public can get information much faster than the traditional print media and portals through mobile phones and other mobile terminals. In order to maximize the power of brand media, the mobile terminals can not be released.

The new media as the mobile terminal's largest traffic entry, its user attributes, communication channels, audience psychology will be worth a deep digging in the brand innovation.

In such a trend, it is particularly important to succeed in creating brand names.

According to the founder of FASHION+ (founder of blue time and space), Zhong Yi said: the user personalization and precision brought about by the consumption trend will become the point that the brand should analyze emphatically. The audience corresponding to the brand must be the target consumer group of the brand, so as to solve the pain point of the audience and establish a good brand image.

Solving the demand resonance of target consumer groups is a major plan for building brands.