Revealing Fashion Women'S Clothing: "Deadly" Fast Fashion Supply Chain

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In the information age, social hot spots, film and TV trends, international culture and so on will spread rapidly through various social media in the shortest time, and will make consumers' consumption concept constantly changing. All walks of life only pursue "fast" to satisfy consumers' preferences, especially in the changing fashion circle. Only by "consumer oriented" can we have a place in the market.

(famous fast fashion ladies' brand in China:

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Under such a market environment,

Also quietly changing, the traditional mode of operation is difficult to adapt to the current competitive situation, adjust the industrial structure and achieve effective supply has become the focus of the work of the whole industry.

In fact, if you want to make a real fast fashion.

Brand, her speed requirements for the supply chain are "fatal": look at the famous domestic fast fashion women's brands, they are in order to comply with the market trend, change the traditional supply chain mode of more than 10 years, and fully meet four "enough", that is fast enough, Gou Xin, good enough, cost-effective, in order to meet consumers' "changing needs".

New style first shot: the style is new enough.

In the information age, the style of women's clothing may be the most important factor to decide the way out for the brand.

In order to meet the requirements of consumers, Zhuo and many European famous designers and studios have entered into cooperation agreements, set up product research and development and trend information collection base in Europe, Japan and Korea, bringing the latest fashion to China. At the same time, they also organized the best designers to keep up with the international trend, collect all kinds of trend information from European and American fashion frontiers, and carry out R & D innovation according to the actual needs of domestic consumers, ensuring that the fashionable elements are in line with international standards.

On the domestic side, the distinguished shops will have a better understanding of the customers' needs in the front-line market. Therefore, the store's weekly summing up sales data will be submitted to the design department step by step. The product design will be data oriented, precise planning and development, constantly optimize the fashion elements most popular with domestic consumers, and give them more choices on the basis of ensuring the individual needs of consumers.

Fast and fashionable second shots: speed is fast enough.

The style can be quickly feedback, but how to make her reach the consumers as fast as possible? This is a systematic project for creating a fast supply chain.

For some traditional brands, it often takes two seasons to design products and then process them. From design manuscript to container rack, it takes about 5-9 months.

But in the eyes of Zhuo and Zi, how to shift from the past "small amount" mode to the "multi quantity and low quantity" new mode is a great secret to ensure fast supply.

According to Zhuo's internal information, "a day's decision, one week's work", the designer from design drawings to sample making, only a week's time; making clothes and shops on the shelves, on average, every 7 to 15 days there will be new products to shop.

At the same time, Zhuo TSU tasked the distribution link of the supply chain in a timely manner. In the logistics aspect, the aircraft carrier sand standard mode was adopted, and the central warehouse and aircraft carrier combination were allocated. The rapid replenishment was quickly followed up. The product could reach the store within 2 weeks. In addition, the unmarketable money was processed immediately to ensure the fast circulation and quick response of the goods.

Excellent and fast fashion third: good quality.

Not only speed but also quality.

Unlike the common quality rough problems in fast fashion, Zhuo has invested a lot of energy in clothing quality management.

On the selection of source materials, the company audits the suppliers from various aspects, such as product quality, quality management and production process, so that the product can achieve the best quality assurance from the source.

In the intermediate production process of the product, in order to make the quality further guaranteed, intelligent production equipment is adopted to ensure the unification of specifications and standards, so as to realize standardization, process and standardization.

At the same time, the personnel, process and equipment are organically combined. There is no stagnation in the production process between the front and rear processes in the single piece flow mode. Every process completes a process to ensure the zero quality accident of the product. This is also the most powerful weapon for Zhuo and Zhuo to "fight the market" in the past more than 10 years.

Finally, the best way to win is the high price performance ratio.

Of course, besides fast and new, good quality, the price can not be too expensive.

In some shopping malls, some clothing prices are much higher than the cost of clothes, and price tags are discouraged by ordinary consumers. This is the common fault of many fashionable women's clothing stores.

Based on this market phenomenon, Zhuo is committed to creating luxury goods that can be readily accessible, pforming the latest fashion elements of the world into costumes with costumes and diverse styles, and consumers can easily afford to buy them. With the bright and bright shopping environment, we have realized the "three excellent" models that are dominant in style, superior in quality and dominant in price, and really win the hearts of consumers.

How to meet the fast changing demand of consumers, for domestic apparel brands, including Zhuo and Zhuo, is not so much a new product design as a highly responsive supply chain.

Zhuo TSE is creating new miracles with new ways of playing. Her pformation also tells a lot of traditional clothing companies a truth: only when they need to move and have the ability to respond quickly to the market, can they stand out in the big market environment.