2015 China'S Top 100 List Of Retail Sales Dropped Slightly, And Electricity Providers Increased.

In July 7th, the China Federation of Commerce released 2015 list of China's top 100 retailers at the Eleventh China retailers' conference. Data show that 2015 of the top 100 retail sales have declined slightly, and 7 have

The scale of sales accounted for 41.7% of the total sales.

In 2015, China's economic downward pressure increased, consumer goods.

The growth rate has also dropped.

In 2015, the total retail sales of consumer goods totaled 300931 billion yuan, an increase of 10.7% over the previous year. The growth rate slowed down 1.3 percentage points compared with 2014. In 2015, the total retail sales of social consumer goods grew the lowest since 2004.

In 2016 1-5, retail sales of consumer goods totaled 129281 billion yuan, an increase of 10.2% over the same period last year, and 0.5 percentage points lower than that in 2015.

With the slowdown in the structure and growth of the consumer goods market, the entire retail industry has entered an accelerated pition period.

In 2015, the sales volume of China's top 100 retailers reached 4 trillion and 129 billion 260 million yuan, an increase of 22.4% over the same period last year, and the growth rate dropped by 3.8 percentage points over 2014.

Among them, 7 sales enterprises with network sales accounted for 1 trillion and 723 billion 370 million yuan, up 56.2% compared to the same period last year, and 6 "entity + electric business" enterprises also achieved an increase of 15.8% over the same period. Compared with the rapid growth of network sales, the sales growth rate of 87 other entities in the top 100 retailers continued to decline in recent years, and the growth rate in 2015 was only 3.2%.

Faced with unprecedented challenges, physical retail enterprises should take the initiative to adjust their development strategies so as to seek development in a changing environment.

First, the 2015 hundred retail businesses continued to maintain rapid growth, with a slight decline in growth rate.

In 2015, it was the retail top 100 in the fourth year, which brought the network retail into the statistical range. In 2015, although the growth rate of online retail sales declined, it still maintained a high speed growth. Under the impetus of this, the sales scale of China's top 100 retailers increased rapidly. According to the statistics of the China Federation of Commerce and the China National Business Information Center, the number of retail top 100 enterprises in 2015 reached 4 trillion and 129 billion 260 million yuan, an increase of 22.4% over the same period last year. The growth rate dropped by 3.8 percentage points over the same period last year, which is 11.7 percentage points higher than that of the total retail sales of social consumer goods.

Two, the proportion of electricity providers increased, the physical store continued to slow down

Among the top 100 retailers, there are 7 electricity suppliers, and the sales volume of 7 electricity suppliers has reached 1 trillion and 723 billion 370 million yuan, up 56.2% over the same period last year. The growth rate was 53.9 percentage points lower than that of the previous year, accounting for 41.7% of the total sales of the 100 enterprises, representing a 8.9 percentage point increase over the previous year.

The rapid growth of 7 e-commerce sales scale contributed 80.7% to the overall sales growth of top 100 retailers.

In contrast, retail sales of pure entities increased slowly, and the monthly total retail sales of consumer goods did not exceed 10% in the month from 2015 to April 2016.

In 2015, the sales volume of 87 retail stores in the top 100 retailers reached 1 trillion and 736 billion 730 million yuan, an increase of 3.2% over the same period last year, a 2.4 percentage point slower than that in 2014, accounting for 42.1% of the total sales of the top 100 enterprises, and 87 of the retail sales of retail entities only contributed 7.2% to the overall sales growth of top 100 retailers.

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In addition, in 2015, there were 6 "entity + e-commerce" retail enterprises in the top 100 retailers. The sales scale of these 6 enterprises was 669 billion 160 million yuan, an increase of 15.8% over the same period last year, accounting for 16.2% of the total sales of the hundred enterprises, and 6 enterprises contributed 12.1% to the overall sales growth of top 100 retailers.

Three, retail top 100 market concentration further enhance

1. The proportion of top 100 sales scale to total retail sales of social consumer goods has been promoted for six consecutive years.

In 2015, the sales volume of China's top 100 retailers increased by 22.4% over the same period last year, 11.7 percentage points higher than the total retail sales of social consumer goods over the same period, and the rapid expansion of sales scale increased the proportion of retail sales to the total retail sales of social consumer goods.

According to the statistics of the China National Business Information Center, the number of top 100 sales in 2015 accounted for 13.7% of the total retail sales of social consumer goods, an increase of 0.8 percentage points over 2014, the highest proportion since 2006.

2, the top ten sales accounted for a substantial increase in proportion.

In 2015, the top 10 enterprises in China's top 100 retail sales totaled 2 trillion and 1 billion 390 million yuan, accounting for 65.8% of the total sales volume of the 100 enterprises, a 6.5 percentage point increase over 2014.

In 2015, eleventh to sixtieth enterprises accounted for 27.9% of sales scale, 5.3 percentage points lower than 2014, and sixty-first to 100th enterprises accounted for 6.3% of sales scale, down 1.2 percentage points compared with 2014.

3, the first ten business sales growth is significantly higher than the overall growth level of 100 enterprises.

Compared with the growth rate, the sales volume of the top 10 enterprises increased by 34.8% in 2015, 12.4 percentage points higher than the overall growth rate of the 100 enterprises, and 9 percentage points lower than the sales growth of the top 10 enterprises in 2014.

And Jingdong is still the main reason for the rapid growth of the sales volume of the top 10 enterprises, which increased by 49.58% and 77.8% respectively compared with the previous year. The contribution rate to the growth of the top 10 enterprises reached 53.9% and 9.9%, and the total contribution rate of the two enterprises reached 63.8%. After deducting Tmall and Jingdong mall, the sales growth rate of 8 enterprises was 12.2%, which was increased by 6.2 percentage points compared with that of 2014.

The sales scale of eleventh to 60 enterprises increased by 4.5%, less than 17.9 percentage points of the overall growth rate of 100 enterprises.

The sales scale of sixty-first to 100 enterprises increased by 4.2%, less than 18.2 percentage points of the overall growth rate of 100 enterprises.

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Four, Tmall over trillion, 100 threshold 4 billion

1, Tmall has sold over trillion and sold 100 billion enterprises to 7.

From the top 10 enterprises of China's top 100 list in 2015, Tmall realized 1 trillion and 140 billion yuan sales scale, an increase of 49.5% over the same period last year, ranking first place; Jingdong and Suning increased 77.8% and 25.4% respectively, ranking second and third.

Over 100 billion super large retail enterprises reached 7, an increase of 1 compared with 2014, and 65 enterprises with over 10 billion enterprises, an increase of 2 compared with 2014.

2, the number of enterprises operating in tens of billions of enterprises and the number of enterprises in the region has increased slightly.

According to the statistics of the China National Business Information Center, there are 65 billion retail enterprises in 2015, an increase of 2 over the previous year.

There are 65 retail enterprises with over 10 billion sales, of which 6 are online retailers. After deducting, there are 28 cross regional enterprises and 58 enterprises in 30 regions, which have sold over 10 billion enterprises. Compared with 2014, the number of p regional enterprises has been reduced by 4, and the number of enterprises in the region has increased by 3.

3, retail top 100 threshold slightly improved

In 2015, the number of retail top 100 finalists was 4 billion 20 million yuan, an increase of 460 million yuan compared to 2014, and the sales of 100th enterprises were 12.9% higher than that of last year.

Five, store growth contributed 80.6% to overall sales.

The sales volume of 87 single store stores increased by 0.6%% compared to the same period last year, and the number of stores increased by 2.4% over the same period. From the contribution point of view, the contribution of single store sales to the overall sales scale was 19.4%, the contribution of store growth to the overall sales scale growth was 80.6%, and the contribution of store sales scale was far greater than that of single store growth.

In the top 10, 5 store sales grew by 22.3%, the growth rate of stores was -11.4%, the contribution rate of single store sales to sales growth was 267.1%, and the contribution rate of store growth was -167.1%.

From eleventh to 60, 43 store sales in the 43 entities increased by 0.1%, the growth rate of stores was -0.5%, the contribution rate of single store sales to sales growth was -39%, and the contribution rate of store growth was 139%.

The sales volume of single store sales in the latter 40 places was 39 and the growth rate of single store sales was -8.2%, and the growth rate of stores was 12.4%. The contribution of single store sales to sales growth was -258.2%, and the contribution rate of store growth was 358.2%.

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Six, professional stores and convenience stores grew faster, while department stores and supermarkets slowed down.

1, department stores, supermarkets and professional shops accounted for a decrease.

There are 9 enterprises specializing in shop sales, accounting for 14.6% of the total sales volume. The growth rate is 15.5%, up 11.1 percentage points from 2014, including 2 enterprises showing negative growth.

There are 54 enterprises with department stores as the main business, accounting for 25.4% of the total sales volume, representing an increase of 2.9% over the previous year, a decrease of 3.5 percentage points over the previous year, of which 22 enterprises showed negative growth, an increase of 4 over the previous year.

There are 28 Enterprises with supermarkets as the main business, accounting for 17.9% of the total sales volume, representing a growth rate of 4.2% over the previous year, representing a decrease of 1.4 percentage points compared with the previous year, of which 7 enterprises showed negative growth, an increase of 1 over the previous year.

Sales of 2 convenience stores increased by 11.4% compared to the same period last year, accounting for 0.3% of the total.

Sales growth of 7 electricity suppliers increased by 56.2% compared to the same period last year, accounting for 41.7% of the total sales volume.

2. Net profit growth of Listed Companies in the top 100 companies has dropped sharply.

In 2015, the listed companies also faced a decline in performance. According to the annual report of the China National Business Information Center, the median profit margin of 30 listed companies in the top 100 retail enterprises was -22.4% in 2015, which was 20.9 percentage points higher than the median decline in the listed companies in 2014. There were 21 listed companies' net profit declines, 5 more than 2014, and some listed companies' profits fell sharply.

Seven, foreign retail market share continued to decline.

1, foreign retail enterprises accounted for 100% of the market share continued to decline.

In 2015, there were 16 foreign-funded retail enterprises (non electricity suppliers), the number decreased by 3 compared with the previous year, and 16 foreign-funded retail enterprises achieved sales of 433 billion yuan, accounting for 9.9% of the total sales volume, compared with 2014, 2.9 percentage points lower.

The sales volume of 16 foreign-funded retail enterprises increased by 0.2% compared to the same period last year, and the growth rate slowed down 2 percentage points compared with 2014.

2, foreign retail enterprises single store sales decline significantly

In addition, the single store sales of foreign retailers declined significantly.

According to the China National Business Information Center, the average sales scale of 16 foreign retail enterprises is 67 million 440 thousand yuan. Compared with 2014, the number of single store sales has declined, and the number of stores has increased by 38.6% over the same period last year.

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3. The number of new retail outlets of foreign capital has decreased and the number of outlets has increased.

According to the data released by major foreign retail giants, there were 89 new outlets in 7 major foreign-funded retail businesses in 2015, a decrease of 8 from last year, and 42 stores, representing an increase of 25 over the previous year.

In addition to Carrefour and bee lotus, the number of new businesses in 2015, such as WAL-MART, RT mart and Lotte Mart, were all lower than those in 2014. Among them, 31 new stores, 9 fewer than in the previous year, but still the largest foreign-funded enterprises.

In terms of customs clearance, 7 main foreign supermarket outlets were mainly concentrated in WAL-MART and Carrefour, 16 WAL-MART stores and 18 Carrefour outlets.

Eight, the growth of China's consumer market will be vast in the future.

1, urbanization drive

In 2015, the rate of urbanization in China was 56.2%. According to the 70%~80% standard of urbanization in the western countries, it is estimated that over 200 million rural population will be converted into urban population in the next 10 years. The research shows that the increase of urbanization rate per capita will increase the rural per capita consumption expenditure by 40.29 yuan, while the per capita consumption expenditure of urban residents will increase by 129.89 yuan. The higher the urbanization, the more consumer spending will be, and the consumer market will continue to expand.

By the end of 13th Five-Year, China's urbanization rate reached 60%, retail sales of social consumer goods increased by more than 1 trillion and 800 billion, increased by 1 percentage points, and increased by 469 billion 400 million yuan.

2, mass consumption is growing rapidly.

The growth rate of retail sales per unit length continued to slow down from 23.2% in 2011 to 7.9% in 2015, with a cumulative drop of 15.3 percentage points.

The growth rate of catering revenue in the restricted units decreased from 19.7% in 2011 to 7% in 2015, or even 1.8% negative growth in 2013.

On the other hand, restricted consumption maintained a two digit growth rate, and the retail sales of retail units increased by 13.4% over the 2015 years, the growth rate was higher than the limit of 5.5 percentage points, and the unit restaurant income increased by 13.5% over the same period, the growth rate was higher than the limit of 6.5 percentage points.

3, the rise of new generation of consumers

The "new generation" consumers born in the 80, 90 and 00 years are ready to become the dominant force in China's consumer market.

The consumption power of these new generation consumers will grow at an average annual rate of 14%, which is two times the growth rate of consumption of consumers over the age of 35, and is expected to contribute 65% of the consumption increment.