Adidas Group India Branch Plans To Push APP Shopping In December This Year.

It is understood that

Group India branch plans to push in December this year.

APP, mainly in order to improve consumer participation through content and customer loyalty projects, thus promoting sales.

This is significant because it indicates that Adidas will improve in the next few years.

Market share in the electricity supplier market.

At present, many brands, including Adidas, have no independent shopping APP.

Adidas adopts a full channel marketing strategy aimed at increasing the online exposure rate, enabling consumers to buy products in physical stores and mobile phones and on the official website.

"The interaction between us and consumers will not end because of sales growth or the opening of a number of full channel stores," said Abhishek Lal, director of Adidas's senior electricity supplier in India.

To let consumers buy is only a small part. In order to enhance the participation of consumers, we intend to introduce APP, and provide incentives for loyal customers to encourage them to interact with brands and enhance consumer participation. That is our real goal.

The company will launch shopping APP for Adidas and its subsidiary Reebok India respectively.

At present, Adidas sells only on platforms such as Myntra, Flipkart, and Amazon India station. Lal said that the electricity supplier's sales channel now accounts for 1 0%-15% of the company's overall revenue.

Adidas is trying to launch its own shopping APP to test the water social networking business.

Lal said: "social business is a supplement to the traditional electricity supplier, and it is also our way forward. At present, no brand has launched such an independent shopping APP, so it is difficult to assess the result."

According to industry experts, because logistics can be handled by third party companies, online shopping shops on brand lines are also much simpler, which will lead to more and more brands launching their online stores.

In addition, brands can also use retail outlets to enhance distribution and last mile distribution.

Some other brands have built their own online stores to reduce their dependence on e-commerce platforms.

Its India clothing company Madura Garments, which owns clothing brands Louis Philippe, Allen Solly and Peter England, operates two online stores Trendin and Abof.

HarminderSahni, the founder of Wazir Advisors, a consultancy, said: "under the line, brands will be sold through department stores, and there will also be sales of specialty stores, while online platforms are similar to offline department stores, but there are many requirements such as listing fees and advertising costs.

It's hard for a brand to create an independent shopping website before, especially logistics, and now it's much easier for a service provider to arrange for you. "

Since the first APP was launched in the early 2015, the company has been expanding its full channel sales.

In December this year, Adidas plans to put more than 400 stores into the full channel sales plan. The total sales of full channel sales increased by 3%-5%, and the revenue of these stores is expected to double in the coming year.