Nike And Adidas Enter The Era Of Factory Stores, How Should Domestic Sports Brands Respond?

Leading brands in world sports brands

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Factory outlets are officially located in Fuzhou's North Guizhou new world, century Jin Yuan outlets, and Fuzhou will officially enter the era of factory shops.

As a new sales mode, factory shops sprang up in western countries in the 70s and adopted the sales mode from factory to consumers.

The redundant parts such as graded wholesalers and grading agents were abandoned, which made consumers more convenient to purchase and did not need to pay for the intermediate links.

Nike and Adidas, as the leading brands in sports brands, seldom have shop plans in mainland China, and are very demanding for site selection.

It is reported that the Nike factory has an area of 674 yuan, with more than 20 thousand goods on sale. The adidas boutique discount shop (factory shop) has an area of 530 yuan, and more than 10 thousand goods are sold. The main sales discount of the two stores is 5-7 fold, and there are also some new products at the price and 80 percent off explosive price. The scope of selection is very broad.

Seeing this, I can not help but for domestic.

With a sweat, will the competition be more intense in the future?

However, it is also a great blessing for consumers to sell their favorite brands with less money.