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    MUJI Parent Company Recorded An Increase Of 13% In The First Quarter.

    2016/7/5 17:18:00 30

    MUJIMarketBrand

     MUJI in China sales growth slowed significantly

      

    MUJI

    The first quarter results of the 2017 fiscal year were released in the first quarter of the first quarter of May 31, 2016. The company recorded a 13% increase in the first quarter to 87 billion 536 million yen, and net profit rose 27.2% to 7 billion 671 million yen.

    It is worth noting that although the turnover and net profit of the company's plans still maintain growth, the company's revenue growth in the first quarter has slowed down significantly compared with the previous fiscal year, and the growth rate has reached the lowest level in recent quarters. The previous four quarters were 15.8%, 16.1%, 23.1% and 18.6% respectively.

    As the region where Muji is most reliant, the Chinese mainland market is still the main engine of growth in the company's good quality plan.

    Data show that in the first quarter of fiscal year 2017, the company's mainland China

    market

    Sales increased by 18.9% to 13 billion 384 million yen. If fixed exchange rates were calculated, the increase would be as high as 28.8%.

    However, Muji's sales growth rate for the same quarter in the four quarter of the Chinese market has also slowed down at the same time.

    Data showed that the growth rate of same store sales in the four quarter was 38.6%, 22.6%, 15.9%, 9.7%, respectively, and the deceleration of the ring was obvious, and it has dropped to single digit in the first quarter of this year.

    Insiders say that the middle class is the consensus of the Chinese retail market, and Muji is undoubtedly the most representative.

    brand

    One of.

    According to a report released by the Credit Suisse last year, China's middle class population reached 109 million, and Muji just caught 109 million of the large middle class consumers.

    Although the consumer market in China is huge, with the slow pace of China's economic growth, continued high-speed expansion and over reliance on the Chinese market will make it difficult for the good plan to escape the fate of falling profits.

    In addition, the same store sales is an important indicator that directly reflects the growth of the mature store sales, and the decline of this indicator will affect the overall profitability of the retail store in the future.

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