The Fourth Shenzhen International Brand Licensing And Derivatives Exhibition Will Be Held In Shenzhen.

From Guangdong Animation Association, Hongkong Animation Association, Hongkong International

The fourth Shenzhen international brand licensing and derivatives exhibition, held jointly by the authorized Association and the former Shenzhen animation culture Co., Ltd., will be held on from August 17 to 20, 2016 at the 6 exhibition hall of the Shenzhen Convention and Exhibition Centre.

Since its establishment in 2013, the authorized exhibition of Shenzhen has been strongly supported by the Futian District people's Government of Shenzhen for many years.

After three years of precipitation, Shenzhen licensing exhibition has gradually become a professional, powerful, effective domestic first-class brand licensing exhibition.

As the most influential and authoritative professional licensing trade exhibition in China, Shenzhen authorized exhibition adhering to the concept of "unlimited creativity, creating IP value", is committed to animation, games, film and television brand and toys, stationery,

And other derivatives manufacturers, distributors and purchasers build an interconnected platform to further promote the vigorous development of domestic cultural and creative industries and traditional industries.

The exhibition area is 10000 square meters, with 400 standard booths.

The exhibition will be further innovated on the basis of the original. It will set up three major sections: animation, games and film and television. More than forty industry organizations such as Shanghai International Preschool Education Exhibition Organizing Committee, Shenzhen toy industry association, Shenzhen Electronic Commerce Association, and global mobile game alliance will also give full support to the co organizers of this exhibition.

It is reported that as of now, the Shenzhen authorized exhibition investment has been successfully completed, attracting more than 500 well-known brands from abroad and at home, including the international first-line cartoon brands such as cat and mouse, Dora A dream, HelloKitty, Transformers, Xiong Benxiong, Bobbi and so on. Happy Goat and big wolf, bear emerging, pig pig, Ali, one hundred thousand cool jokes, blue cat and other domestic popular brands are not absent. This exhibition brand is the most recent brand, and the new brand image accounts for more than 50%, covering cartoon animation, entertainment, games, automobile brand, physical education and other fields.

Since 2015, the IP (intellectual property) industry chain has expanded rapidly, and different content forms such as Internet literature, film and television, games, animation and so on have crossed borders, mutually beneficial and win-win, and listed companies have laid out IP industrial chain.

In 2016, the IP ecological chain will be further recognized by the market, ushering in the turning point of rapid development, and the collaborative layout of IP industry chain is the trend of development.

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In order to cater for the development trend of IP industry, the organizing committee has made great efforts to create an industry exchange event with creative thinking, brand promotion and derivatives trading. The 2016 China IP annual conference will be held in August 16, 2016, and the 2016 annual summit of China IP will be held in Ritz Carlton, Shenzhen. At the same time, the leaders of Hongkong Animation Association Zhong Luming, President of Hongkong Animation Association Guo Feng, and Song Lei head of China Animation group development research department will be invited to attend.

The annual conference will focus on the theme of "creative drive and optimize the IP ecological chain", and discuss the topics such as the new mode of IP authorization, the cross-border licensing of IP, the pan entertainment ecological chain, and discuss the future development trend of IP authorized industry.

In order to promote animation culture, tap industrial value, cultivate animation talents, guide and promote the pformation and upgrading of Chinese animation industry, the organizing committee is scheduled to hold the "2016 China IP authorized annual meeting of jade monkey awards" ceremony in August 17th at Ritz Carlton, Shenzhen.

At that time, we will select the most commercial value animation IP (China Group), the most commercial value animation IP (Overseas Group), the most commercial value animation IP (new group) and other important awards.

In addition, the organizing committee has jointly organized a number of professional bodies to plan and organize the "fourth anime derivatives creative design Seminar", "IP authorization, toys".

A series of market-oriented business activities such as industry symposium, "IP authorization - VR and smart wear industry seminar", "IP authorization game industry seminar".

In the same period, there was also the first stock of Chinese animation and animation, which was organised by AO Fei entertainment, the "Ao Fei entertainment authorized commodity channel summit" and "the 2017 annual goods exhibition fair" and the new three board listed animation enterprises, the brand authorized special event sponsored by Guangzhou's sharp culture.

At present, the related activities have attracted many businessmen to sign up enthusiastically, and the market response is enthusiastic.

On the two day after this exhibition, the FORWARD will be held to focus on creating an interactive experience between brands and consumers. There are not only tens of thousands of genuine animation derivatives, but also anime stars, house dance competitions, and other Cosplay activities, which will let fans surprise HIGH to explode this summer!

In the era of "mass entrepreneurship and innovation", this exhibition is bound to set up a banner. On the one hand, it can effectively help traditional enterprises to plug in the wings of brand and creativity, enhance the added value of products, and effectively open up domestic and foreign markets; on the other hand, it will promote the realization of IP business and promote the rapid development of China's cultural and creative industries.