American Designer Thom Browne Brand Of The Same Name Is Expanding Against The Trend.

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Retail and

The brand is in a low ebb, but the American designer Thom Browne's brand is expanding against the trend and will develop the women's accessories business in an all-round way.

According to US media reports, this is mainly based on College style and customization.

The brand will launch different styles of women's handbags and shoes in each quarter to achieve double sales of accessories in the next two to three years.

The Thom Browne2016 fall and 2017 holiday series new handbags range from $300 to $5700, and new shoes range from $960 to $1200.

According to the introduction, these accessories will enter the Dover street market in the fall, Forty Five Ten, The Room, Colette, Joyce and even Crawford shops, but the designer Thom Browne clarified that the expansion and earlier this year's controlling stake was not related to the acquisition of the private equity firms Sandbridge Capital from Japan.

In March of this year, Sandbridge Capital, a private equity company affiliated with Tommy Hilfiger, acquired Thom Browne 2/3 shares from Japan's Stripe International.

Japan's Stripe International belongs to the Cross Company of Japan's large garment group. In 2009, it began to participate in the Thom Browne business. Cross Company initially held 20% of Thom Browne company and raised its shareholding to 67% in the same year.

The industry expects that the annual turnover of Thom Browne will be around us $80 million, and that the three regions in Europe, the United States and Asia are expected to have similar results.

Brand women's clothing business accounted for less than 1/3 of turnover, mainly from the performance contribution of accessories.

The newly appointed CEO Rodrigo Bazan joined Thom Browne in May, and once served as the president of the designer brand Alexander Wang. He believes that the sales proportion of accessories will also increase the market space. It is expected that the brand women's accessories business will increase by at least two times in the next few years.

Rodrigo Bazan said that at present, emerging brands, especially niche brands, are growing rapidly. Fashion retailers are interested in new brands and high quality design. Thom Browne is in this suitable market environment. Brand sentiment will be an important part of the company's attention to attract market attention, and also a secret weapon for small brands to stand out in the market.

In the Greater China market, Thom Browne has opened a flagship store in Hongkong with the cooperation of Joyce group in Hongkong.

Designer Thom Browne has said that since its opening half a year, its performance has exceeded expectations by 30%. Even though fashion retailing is very difficult now, the performance of all its brands in the market has increased exponentially.

Andrew Keith, President of Langer, has said that Thom Browne's personal brand is developing rapidly, its customer base is growing and has great potential in Asia.

It is reported that Joyce group has negotiated with Thom Browne to open more stores in mainland China and Hongkong, but there is no conclusion at present.