Shanghai Textile: The Strength Of The Counter Trend Comes From The Resultant Force Of "Clenching Fists".

international

In the doldrums, exchange rate changes are accelerating - foreign trade is hard to do, and this has been going on for several years.

For Shanghai

Group, the effective foreign trade "tough battle" is continuing.

In the past few years, the import and export volume of Shanghai Textile Group has been increasing, which accounted for 70% of the group's revenue last year and 3 consecutive years.

Export trade ranked first in China, ranking fortieth in China's import and export trade last year, and maintained steady development in the first half of this year.

The strength of the opposition comes from the resultant force of "clenching fists".

Shanghai textile original import and export channels are many, scattered power.

When the financial crisis happened in 2008, the Group subsidiary did not dare to take orders, because every risk of bad debts was made.

However, if the reaction is slow, the original customer may be robbed.

Zhu Yong, President of Shanghai Textile Group, said, "using the resources of the group to build a unified platform for the subsidiary to expand its foreign trade support and become a consensus of the leaders of the textile group."

The group advocated the idea of "cold winter without hibernation", and launched 7 practical measures to overcome difficulties.

For example, in order to avoid the risk of foreign trade and encourage enterprises to participate in CITIC insurance, the group will make a 30% subsidy to the insurance premium of the insurance group based on the group's collective insurance and the reduction of premiums.

Another example is to encourage enterprises to participate in foreign trade exhibitions with the overall image of Shanghai textile, expand overseas markets, and make substantial subsidies to enterprises such as Canton Fair, China Fair, etc., so that enterprises will not feel cold in the cold winter.

A number of measures allow enterprises to survive the severe cold of the financial crisis.

But in the past two years, with the increase of domestic manufacturing costs, orders are still getting harder and harder, and profits are getting thinner and thinner.

What to do? Shanghai textile is another way.

First, the group's Hua Shen import and export company tried to re export trade.

According to reports, since the export quota system was abolished in China, some American customers hoped that the company could not only provide fabrics, but also make direct exports of garments.

In the survey, Hua Shen found that Bangladesh has many garment processing enterprises, but its cost is only half of that of the country. Even with the cost of logistics and merchandising, the total cost can still be reduced by 30%.

Wang Chen, manager of the company's business, was deeply moved that "only the entrepot trade that had come into contact with textbooks was finally realized here."

With the help of the textile group, many new group companies such as new textile and leading companies will also learn from the "Hua Shen model" to carry out re export trade in Vietnam and Kampuchea.

Two, under the group platform agglomeration effect, the traditional manufacturing advantage is fully utilized by foreign trade enterprises.

Today, although the total trade volume of the group accounts for 70%, the advantage of design and manufacture as a group's business has not weakened, and has become the leading sword for the development of trade enterprises.

In the past, foreign trade companies received foreign orders, commissioned processing enterprises according to customer requirements, and earned a marginal price difference.

Down to 5 edition

Nowadays, foreign trade enterprises use the advantages of design and manufacturing enterprises within the group to provide services such as design, proofing, testing and so on, and extend the industrial chain.

And Shenda shares went further.

Last year, Shenda's women's clothing brand MISOKA successfully entered the U.S. market, in the high-end department store BLOOMINGDALE cabinet, "customer demand for design becomes a reality here".

Xu Jianqin, director of the research and development center of Shenda foreign trade company, introduced from design, proofing to production display, the company's R & D center, relying on the advantages of the group, formed a special ODM production line.

In addition, the trade development of textile group is seeking the balance of imports and exports.

At present, the export volume of the group is far greater than that of imports.

"The future must import and export two wheels together", group chairman Xi Shiping said, the international market demand is insufficient, external demand downturn growth is weak, will become normal for a period of time.

At the same time, as China's labor costs, raw materials and energy prices rise, the cost advantage of export products no longer exist.

Therefore, we must seize the opportunity of upgrading domestic consumption demand and increase the proportion of import business in international trade.

"Imported products are mainly made of large raw materials and will be pformed into terminal consumer products in the future," Zhu Yong said. Commodities are slowly improving. Milk powder, cereal, olive oil, wine and chocolate have all been included in the import catalogue.

After the products come in, make simple "setters", the profit space will be extremely limited.

"How to make logistics and sales well and deepen the industrial chain of international trade is a big article."

This year, the textile group tried to dock with external resources. For example, the Shanghai Liangyou group has a warehouse terminal at Waigaoqiao. The textile group has taken the initiative to contact, and initially reached an annual 20 thousand tons of logistics pfer agreement, and implemented complementary advantages.

At the same time, this year, the group also discussed with the western suburbs agricultural products market, and specialized in opening an exhibition area for imported products in the market.

It is envisaged that the import trade of the group will realize the whole industry chain marketing from foreign terminals to domestic customers in the future.

"The two wheels of trade and manufacture are also to be turned."

Zhu Yong said that although trade still dominates, textile manufacturing, as the industry, is still alive.

The group's three products, such as three guns, conch and min Guang, have also been pformed in the sales mode. This year, online sales of textile and clothing products are expected to exceed 100 million yuan.

On the basis of maintaining the advantages of old brands, the group has developed new high-end brands such as PROLIVON (F Ioli Vin) and EY.

In terms of industrial textiles, the group has 16 automobile textile manufacturers, and has become a major supplier of car manufacturers such as Mercedes Benz, BMW, Volkswagen and general motors. The one or two matching products of automobile carpets are 40% of the total market share in the country. The market share of automobile knitted upholstery materials is more than 30%. The annual production of automobile safety belts is 200 million meters and the market share is 40%.