Elegant Dress: Keen To Reform And Stick To Quality

Ever since

The fashion leader has been making steady progress with the help of tooling and customization, shirts and women's clothing, under the impact of the market economy.

We should not be discouraged and dare to struggle, and seek the "second spring" of enterprise development in adhering to and innovating.

The weathervane, once a brilliant fashion fashion in Ji'nan, "some time ago, female entrepreneurs came to observe the business. Several of them mentioned that there were several classic women's clothing collections in the 90s of last century, and put forward some pertinent suggestions for Ji'nan's old brands, which made me very moved."

The head of Ji'nan's elegant company (ABC) said.

As the person in charge said,

It has left a pleasant memory for Ji'nan residents, especially female friends.

"In the 90s of last century, it was the most brilliant time of the government.

at that time

A lot of first-line products, such as Goldlion, are pushed to Ji'nan through the market.

It can be said that Ji'nan was a domestic and international brand promotion center at that time.

In the early 90s of the last century, Shun Jing street was once one of the busiest commercial districts in Ji'nan. The clothes and costumes on the floors of the newly installed attire shopping mall were dazzling, fashionable and open shelves.

This is a paradise for people to shop, especially women who love beauty. They come here every weekend.

After two years of development, the attire mall has become a popular clothing city, "Ya Shi" brand.

Become a well-known brand in Ji'nan.

This is due to the fact that the company owns its own clothing Research Institute, has professional design talents and excellent production team, and has a set of advanced production equipment abroad. The key is that the company has first realized the production and sales mode of the former shop, which not only made the company elongate the industrial chain, increased more business income, but also established the excellent brand of Ji'nan clothing.

According to the person in charge, at that time, the fashion of elegant clothes was popular because of its characteristics of "short, flat and fast".

At that time, businesses subscribed to a large number of European and American clothing magazines, so that they could learn the most popular every half month.

Elements, and then through the elegant family.

The two hands have been pformed into a new and well-dressed dress that has been improved to the market at the fastest speed.

"At that time, there were more than 50 designers in our company. For the latest design concepts, we only need a morning meeting, or even a creative piece of paper can be molded, and then small batch production will be launched into the market. At the very most, it will be 60 pieces, which are the most fashionable limited money and will soon be snapped up."

The official said that at that time

The limited edition fashion is popular with women who love beauty. "Some customers can't help coming to the store every day, otherwise they feel as if they are missing something."

Reform is like "screw up."

In the increasingly prosperous and changeable situation of the garment market, if we can not keep up with the market situation and continue to develop the old ways, it will be difficult for us to survive and develop in the market.

For the elegant clothing, "pformation" has always been a magic weapon for companies to overcome difficulties and win the market.

"In the tide of market economy, it is not easy to maintain the clothing of this year.

Whenever enterprises encounter difficulties, we will try to pform them. Just like screws, they seem to be repeating labor in turn, but there is a new change in every lap.

As the official said, from the initial fashion coordinates to tooling processing, and now to the design as the guide, with the Internet to develop private custom, the three changes have taken place.

Combined with the market situation and the actual pformation measures of enterprises, we have strengthened the endurance capability for the sustainable development of enterprises.

The introduction of an international brand that was not previously introduced to Ji'nan was an important decision made by the company at that time, and the company's first pformation began.

Relying on the strength of technology and the creation of self brand, the company started from a small brand and cooperated with big brands to make itself a real estate clothing brand with a strong sense of brand.

At that time

And other international famous brands came to Ji'nan for the first time, and they can only be bought in the elegant clothing store.

The core factor to introduce these brands is to learn, understand and absorb their brand operation concepts, such as market, design, processing and marketing, in order to achieve the goal of developing their own brand.

The pformation of product structure is no doubt a shortcut for enterprises to succeed, but sometimes blind pformation will bring failure to enterprises.

In 1998, in response to the call of the municipal government to build a street for Shun Chi Street as an electronic product, the sales window of the elegant dress in Shun Jing street was closed, which also made the clothes in operation slowly get into trouble.

In order to solve the dilemma at that time,

Started another pformation, from clothing retail market to group business dress customization, while strengthening technical exchanges and cooperation with the relevant collaborative manufacturers, innovating sales mode, expanding design strength, and strengthening quality and service.

Timely pformation not only alleviates the pressure of the company's development, but also completely solves the inventory problem and strengthens the capital flow.

"The third pformation is to accommodate"

"The tide is to build our own e-commerce platform, make samples through big design, big sales and small production strategy, and then cooperate with professional manufacturers."

The official said that since the beginning of 2013, the company began to try to set up an e-commerce sales platform. The goal is to start with Taobao first and gradually develop to micro business, until the completion of its own e-commerce platform, directly selling clothing to consumers through the network.

In 2014, the Internet sales platform was initially built, and shirt retail and suit and tooling customization line went hand in hand.

"Next, we are also planning to develop custom-made clothing with good quality and affordable price to meet the diverse needs of customers.

At present, we use Internet thinking to develop a production management system and mobile phone APP module, tailor-made garments for every customer.

Through this system, custom made clothing can be easily querying by computer or mobile phone.

Moreover, we will strive to enable customers to directly connect the manufacturers through the Internet, and choose the fabrics that they admire. "

The person in charge said.

Sticking to the same quality is always the first priority.

Reform is for development, but for

For example, the same can not be changed, that is, the persistence of quality.

"Whether it is made of clothing or fashion, it is strictly produced according to the national standard."

Although low prices have advantages in market competition, we rarely participate in price wars, but always put quality first. "

The official said.

According to the head of the official, the safety of clothing is the top priority.

"The food safety problem has been noticed by many people, but the problem of clothing safety is often neglected.

In the process of producing garments, we will strive to simplify the process so as to minimize it.

Industrial residues produced during the subsequent process.

Meanwhile, in recent two years, we are looking for some new fibers with natural plant characteristics, such as bamboo fiber and Tencel, in order to avoid them.

There are many problems with industrial residues. "

The official said.

In 2015, he joined some of the universities in charge of the research and development of specific products for the elderly. He planned to launch a series of products including "waist protection, warm back and intimate" products in early October.

Thanks to the strict control of quality, in 2014, arshi was awarded the title of "civilized unit" awarded by the Ji'nan municipal Party committee and the Ji'nan municipal government. In 2015, it was awarded the executive director of the Ji'nan Entrepreneurs Association. "Ya Shi" was appraised by the Ji'nan clothing association.

Category "the most influential brand".

In the meantime, the company will keep up with the needs of the times and improve the quality of the products, the official said.

Further increase the added value of products in order to rebuild the golden signboards that once existed in design.

"For example, we have tried to make some hand drawn pictures.

It is very popular in the market. Similar to this unique design sense of clothing, we will continue to seek breakthroughs in style. "

The official said.