The State Council Deploys The Leading Role Of The Brand.

A few days ago, the general office of the State Council issued the "on display". brand "The leading role to promote the upgrading of supply and demand structure" (hereinafter referred to as "opinion"), on how to better play the leading role of the brand, and promote the supply structure and demand structure upgrading.

"Opinions" pointed out that at present, China's brand development lags behind economic development seriously, and the problems of product quality are not high, innovation ability is not strong, and corporate credit consciousness is weak. Giving play to the leading role of the brand and promoting the upgrading of the supply structure and demand structure are the inevitable requirements of thoroughly implementing the idea of innovation, coordination, green, open and sharing development. It is an important measure to accelerate the transformation of the mode of economic development from extension to intensive intension, and from scale to speed to quality and efficiency.

The opinion put forward that we should give full play to the leading role of the brand and give full play to it. market The decisive role, the main role of the enterprise, the role of the government and the role of social participation are centered around the optimization. policies and regulations The environment, improving the overall competitiveness of enterprises, creating a good social atmosphere, vigorously implementing the brand infrastructure projects, upgrading the supply structure, upgrading the demand structure, increasing varieties, improving quality and creating brands, improving the quality and efficiency of the supply system, meeting the needs of the consumption increase of the residents, expanding domestic consumption demand, guiding the overseas consumption reflux, and promoting the total supply and supply structure to better adapt to the development and change of the total demand and the demand structure.

The "opinion" requires that we should play a good role in the government, enterprises and society. We must focus on the current situation, focus on the long term, persist in tackling difficulties, and strive to solve the outstanding problems that restrict brand development and the upgrading of supply and demand structure. We should further optimize the policies and regulations, improve the overall competitiveness of enterprises, and create a good social atmosphere.

"Opinions" stressed that all regions and departments should unify their thinking and raise their understanding, profoundly understand the important significance of brand leading role and promote the upgrading of supply structure and demand structure under the new normal economic situation, earnestly carry out their tasks, push ahead with major projects and strive to achieve tangible results as early as possible. The relevant departments of the State Council should formulate specific policies and measures in line with the responsibilities of their departments. The provincial people's governments should formulate specific implementation plans according to the actual conditions of the region.