Yang Lu: As Long As We Get The Best, Everything Will Come In All Directions.

Just received New York.

When invited mail, Yang Lu is giving the new season.

He looked at the message in the mail and showed a gratifying smile.

Six years ago

Industry is like fish finding the water to live on. He greedily absorbs all aspects of clothing design industry.

He worked as an apprentice to French designers, went to various garment markets, and painted pictures all day and night. His clothes were seen by Annie Yi and let Shang Wenjie like it, favored by all fashion week.

The brand of LU YANG by YANG LU registered by him is popular with consumers and buyer shops.

The company has established over one million annual sales, covering more than 30 cities throughout the country.

Lessing, an English woman writer, once said, "curious eyes can often see more than what he wants to see."

Yang Lu is undoubtedly lucky.

Fashion Week darling

In June 2015, Shanghai fashion week, the spotlight flared, and with the last group of models finished, the center light slowly led Yang Lu out. This is the N time he attended the fashion week with his own design clothes.

After he finished the show, he shook hands with the model one by one, thanked him, took a group photo with the guests, and went to the background to sort out his work skillfully, sighing with sigh and sigh, and finished another show.

(Shanghai fashion week)

There are only two things in his daily life: designing clothes and attending fashion week.

Over the years, he has been used to carrying a black backpack, with iPad in his backpack.

When you shop, drink coffee or travel, you suddenly draw inspiration.

Sometimes a day's clothes are designed.

Once, he was drawing in a cafe.

The phone suddenly rang. "Hello, is this the designer of Yang Lu? I'm the editor of fashion Chongqing. Shang Wenjie is the cover of our magazine. Can you design her clothes?" Yang Lu was wild with joy, and immediately took the job.

After getting Shang Wenjie's measurements, Yang Lu locked himself in the studio.

Design, draw, dress and make clothes.

Two days later, a wine red dress was handed to Shang Wenjie's hand.

The cover of that issue brought more people to know Yang Lu.

Many customers drive to shop to buy clothes. Hubei TV hosts such as Rui Ge, Zou Shiming's wife ran Ying Ying, Lee Young-Ae and other stars often wear Yang Lu's clothes when attending the event.

People always say that Yang Lu is too lucky. He just smiles. Everyone who knows him knows that it is not done overnight.

Successful people, like ducks in the water, are calm and calm in the water.

Born Designer

3 years ago, when Yang Lu graduated from university in the summer, his parents accumulated enough wealth to feed him for half a lifetime. He could have been a handsome two generation.

But his passion for fashion design supports him to do something he really likes.

So he set foot on the train in South Shanghai, and came alone to Mandu for an internship in a fashion design company.

After sending several resumes, he finally responded. The company's clothing director is a Frenchman demanding fashion.

On the first day of work, the director asked them to collect market information in some of the larger shopping malls in Shanghai, and sell the good clothing brands, fabrics and styles to PPT.

At the beginning of the company's internship, Yang Lu not only had to do the work assigned by the director, but also had to do some odd jobs such as coffee shopping, garbage disposal and report writing for his colleagues.

Often at seven or eight o'clock in the evening, my colleagues leave work, and he still works in his office.

However, he was not satisfied with being a skilled worker.

Every day after work, he collects the discarded cloth of the day and makes several clothes according to his own design, then sells it to a buyer's shop in Changle Road, Shanghai.

Because of his initial involvement in the clothing design industry, his clothes are always very unrestrained, and the customers' acceptance is very low.

After several strikes, he was more attentive when he was doing the PPT he asked for.

Others may just finish a job, and he is really thinking about the trend of the market.

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(LU YANG by YANG LU)

Over time, his clothes made of waste cloth in his spare time became popular in his friend's shop.

At that time, "good boy" was recorded in Shanghai, and there were so many tourists in Changle Road.

One day, Annie Yi wandered around the shop and saw Yang Lu's clothes at first glance.

At this time, his work in the company was also greatly recognized by the director, and he became an independent designer from the intern assistant.

With 4 years of painting skills, Yang Lu's clothes are more dynamic than other boring styles, and are appreciated by his boss and customers.

Even customers directly designate him to design the dress for them.

Successful people are always not satisfied with being in the comfort zone. He is eager to acquire more fresh knowledge.

After staying in Shanghai for about 10 months, he had the idea of expanding his horizons abroad.

So it took more than a year to study in Australia, Germany and France.

Abroad, Yang Lu has a completely new understanding of fashion design, and the overseas sales mode is also very avant-garde.

Many independent designer's works are quantified through two channels, namely direct shop or buyer shop. Yang Lu wants to bring this mode back to China.

The birth of LU YANG by YANG LU

In 2012, Yang Lu returned home and applied for the postgraduate of Chumei fashion design department, while preparing his own company.

In the Chongqing market where independent designers wear very little clothing, Yang Lu opened the first direct store in U street in the university town in November of that year by referring to the foreign sales mode, and named LU YANG by YANG for her brand.

Yang Lu positioned his client group as an urban female market over 30 years old. His idea is minimalism, taking geometric elements, space and other basic elements as the core of design, and striving to display the self integrity personality for modern urban women, and provide stylistic clothing from outside.

(LU YANG by YANG LU entity store)

Soon, Yang Lu's idea was recognized by the market.

U City Street store realized sales of around 20 thousand yuan in the first month. In second months, he opened second outlets in Xiyuan, Longhu, and the store opened a business of about 18 thousand yuan in second days.

After the fame has been made, many customers have found stores in micro-blog, WeChat, etc. to visit and buy, and have accumulated a large number of loyal customers.

After that, Yang Lu also worked with D2C, BNC, a domestic first line buyer shop, and stationed in several chain stores nationwide, and the products had multiple channels of output.

At present, Yang Lu's studio has formed from the design, fixed edition, processing to complete sales of industrial chain, the main store sells inventory, new products are generally into the buyer shop.

How to enhance user experience is a difficult problem before Yang Lu.

He is not very proficient in business. He only identifies one thing, that is, to do well in products and not to deceive consumers.

He asked the shop assistants to "tell the truth, not to demand". The customers wore unsightly clothes to make sure that the customers did not buy them. The customers dressed well but did not have the courage to wear them to encourage the customers to wear them.

It is not allowed to sell clothes to customers, and immediately terminates the cooperation.

Unlike traditional clothing stores that increase sales by discounting, Yang Lu often gives customers some surprises.

For example, when you receive money, you suddenly send a matching scarf to the customer. When a girl's day comes, she quietly sends her a flower. In a certain month, a customer comes to the store for a year, quietly giving her a discount.

This way can make consumers feel more pleasantly surprised.

It turns out that most of the women who come to Yang Lu's clothing store are also attracted by the values of LU YANG by YANG.

Yang Lu said that wearing clothes is like falling in love, and only wearing the same values can you dress comfortably.

At the end of the interview, Yang Lu was examining the design works of the fashion week in New York. The cardboard was the color he tried again and again. The draft of..10 was covered with his desk.

The reporter glanced at it and wrote the note beside his motto: "as long as we get the best, everything will come in all directions."