Han Du Yi House Joined Hands With The 2.

Recently, the upsurge of the "2 of the great surprise group" has been rising and shrinking. The AMH men's clothing under Han's clothing house is a chance to watch the opportunity and join hands with the 2.

In June 24th, the 2 of the "monster of surprise" was released in China because there was a movie in the movie.

The viewfinding and the first big screen show of Jay Chou after marriage made the film not only submerged in the June, but also aroused the expectation of Chinese audiences because of its first high praise.

With the popularity and influence of the 2, the fashion men's clothing brand AMH, the first cross-border joint movie, launched the limited series products.

The series of T-shirts introduced by AMH is inspired by elements such as magic, playing cards and "eye" in the movie, and it also contains designers' interpretation of the other side of the movie.

The limited number of three products, ovsize loose profile T-shirt, the design of the "amazing magic" group of classic eyes and fashion titles LOGO; there is a fashionable edge of the elegant T-shirt, the pattern through the scattered playing cards and light and shadow changes to emphasize the sense of space; the most classic T-shirt, is the selection of the role of Merritt McKinney, the digital offset printing to a greater extent to restore the color saturation of the film, the character T-shirt has become the most fashionable elements, but also contains the enduring personality declaration.

Why is it going to be "

"As a cross-border joint IP? AMH has its own choice criteria.

"This is a movie with a high intelligence quotient. There is no melee scene with live ammunition. Only using the silent brain storming and serial reversal is enough to make the audience's hormonal burst watch."

AMH related responsible person said, this is also the meaning of fashion that AMH has been exploring. "For a person, the most destructive weapon is not just the face value, but the self-confidence and self beyond the value of the face, and the discernment of it has its own judgement in the choice of evil."

As the Hanfeng fast fashion brand of Hanfeng, AMH believes that people who like to study fashion are to make themselves look more handsome, and some to attract attention by their appearance, "but to improve your beauty, it should be more than a shortcut to your occupation of high ground.

Let yourself become wiser, emitting a cool, calm state from inside to outside, that's the fashion you should have.

So, on the surface, this movie brings the audience's excitement to the magic competition, but in fact, its connotations coincide with the AMH fashion declaration. This is one of the reasons why AMH chose the cross-border cooperation of the 2.

The influence of Hollywood movies has long been in the field of clothing consumption. The development of derivatives around the movie IP has long been a major brand competition.

In the economic operation of fans, the combination of IP+ business has gained the attention of Ali and other platforms.

"It is precisely to predict the huge trend of fan economy consumption trend. In the Ali system, Tmall is reshaping the fans economy."

In late May this year, Dong Benhong, chief marketing officer of the group, said that this is an upgrade to the virtual consumption experience of IP's original content. Ali wants to prove that hot content can directly lead to hot consumption.

Electricity supplier has entered the content from the brand electric business.

In the era, the role of +IP is that the brand will have stronger pull capability through IP.

"Just like this 2, the audience is not only a type of movie lovers, but also a fan of actors like Daniel and Jesse, and more importantly, the powerful appeal of Jay Chou, the first big show after marriage."

AMH responsible person said, the film is full of old and middle-aged, three generation of fresh meat, to attract female audience eyeball; not only is the magic, magic trick artists, magic fans of the ordinary audience, will become the audience of this movie, "we expect that the audience and fans of the" surprise group "will be pformed into the fans of this cross-border product in the face of limited series products, and AMH expects them to collide with different fashion sparks.