When Fashion Clothes Go To The Age Of Endorsement, Wu Xiaoling Subtracs Zhuo'S Attitude.

In 2016,

Ended with

In the 8 years of the term "long-distance race", after the star endorsement began in 2007, he signed Liu Yifei for 8 years with great pride.

It is very shocking, and the effect is equally obvious. Zhuo has grown from a cutting-edge brand to a Chinese soft fashion leader. The terminal store has grown to nearly 2000, and has become an important force in China's fast fashion.

However, with the development of the market,

With the coming of the times, fashion clothing industry is gradually returning to the commodity itself. "Consumer oriented and product creating value for consumers is the future trend!" Ms. Wu Xiaoling, general manager of Zhuo and general manager, said sincerely that the development of brand by relying solely on celebrity endorsements has become a past tense.

Many of the latest masterpieces, including the sponsorship of the Chinese version of the movie "romantic house", have been working with famous European photographers, using the famous model to create the international image of the new products for the season, and a series of terminal marketing plans to improve the performance. Only the lack of Liu Yifei's figure is like casting a stone in the fashion apparel industry and starting a ripple of ripples.

On the face of it, these brilliant practices are still very vigorous -- saving huge endorsement fees, making efforts in product R & D innovation, doing well in product quality, giving back benefits to consumers, and truly "consumer oriented".

I would like to praise and look at the outstanding performance. They have done a good job. Although they are trying to get rid of the practical problems after the spokesperson, they have obtained the overall support from the vast number of distributors and partners. The feedback on the interests of consumers is gradually reflected in their good product quality and design innovation.

It is not the first to create a spokesperson.

In fact, the relationship between the enterprise and the spokesperson is very subtle. For some enterprises, the enterprise and the spokesperson are integrated, and the spokesman is the best image of the enterprise.

But is this subtraction done by Wu Xiaoling for Zhuo's attitude? Can he serve the crowd? Is it effective? Actually, he has his own spokesperson, which can not be replaced by anyone. That is the outstanding product quality and design innovation.

In order to do well in product design, R & D innovation, we can face many difficulties.

At present, the lack of talented designers in China's local fashion women often requires a large amount of learning from international fashion and even plagiarism. Therefore, in order to break this shackle and ensure the application of every new product in style, edition and popular elements, it is in line with the changing fashion demand and trend of consumers.

But this is far from enough. Many fashion media people have noticed that in order to synchronize with the international fashion, many outstanding designers and companies representing fashion frontiers cooperate with each other, and set up product research and development bases in Europe, Japan and Korea to help the R & D and innovation of products. This series of measures only offer the most fashionable and fashionable design products for consumers.

As a proud helper and brand creator, Wu Xiaoling has passed a rigorous examination of every newly developed product. She even ran all over the terminal stores to publicize the latest fashion design inspiration and creativity.

Wu Xiaoling, who was once engaged in the design and production of high-end clothing products, has a keen sense of fashion and smell. In addition to paying attention to the outstanding work of new product verification, and formulating a series of related edition process, she even participates in the review work in person.

Metamorphosis produces excellent quality strictly.

It is under Wu Xiaoling's personal guidance that Zhuo has the opportunity to grow into the representative of China's beautiful fashion. The outstanding quality and design become the best endorsement of the market and provide the most powerful guarantee for the brilliant development. It is well known that without quality, no design and no innovation, there will be no present excellence.

People who have been to Zhuo's headquarters know that they have a similar mental instruction to their employees, which is "consumer oriented", giving the best product quality, the best design innovation, and providing the most cost-effective products to consumers, guided by the needs of consumers and the interests of consumers. This instruction is still hanging in the prominent positions of Zhuo's headquarters.

In fact, to be truly "consumer oriented", Zhuo does not only face the problem of fashion design, "it must be a first-class product and a popular price!" this is Wu Xiaoling's "death order" to all the members of Zhuo CHO, which also fully reflects the idea of Zhuo do to create a cost-effective product.

How to achieve "first-class products, public prices"? Only to achieve "enough new, fast enough, good enough", but fast fashion is simple and difficult to carry out.

Therefore, in order to eradicate the disadvantages of traditional clothing, such as high price and lack of fashion sense, it has made great efforts to cut down the "fitting room" under the line from the process and efficiency. According to many dealers and consumers, the quality of the products is very high. Under the same price, her quality and fabric are always the best. Zhuo takes the reduction of product cost as the top priority of fast fashion, so that every new product that is on sale is worth the goods, so that consumers can buy satisfied new products with high cost performance and realize the real "consumer oriented".

In the long run, we will find brilliant ambitions. They are working hard to overcome all the market predicament and carry out a new round of God making movement, and create a new core of "consumer oriented". For the fashion apparel industry with ever-changing market demand and constantly attacking the Internet, there is indeed a need for a new "God" to condense the consensus. Otherwise, in the fierce market competition, it will probably be left behind by its rivals.

In the end of 2015, Zhuo was actively preparing for the marketing demand after "going to the spokesperson", and reorganized and arranged the future development of the brand. At the same time, with the full support of partners, Zhuo now needs a strong "God" to condense people's hearts. That is, taking the consumer as the core and consumer demand as the guide, the best to the consumer, along this train of thought, persevere.