The Sunset Industry Is In The Doldrums. Why Does Lanxi'S Textile Industry Go Against The Trend?

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Industry, people's inherent impression is often the capacity saturation, the situation is low, belongs to the sunset industry.

However, after a recent visit to Lanxi textile enterprises, the original impression was subverted: in the overall downturn of the national textile industry, Lanxi's textile industry was on the contrary.

The brand of Zhejiang textile has become increasingly prominent.

In the first quarter of this year, the output value of Lanxi textile industry was 6 billion 520 million yuan, an increase of 7.9%, and the total profit was 150 million yuan, an increase of 29.4%.

Not only that, recently, 15 local banks and 35 textile enterprises reached a total of 1 billion 860 million yuan of cooperation intention of credit funds.

Supply innovation

Personalized wall covering creates new markets

This piece of cloth is not worn on the body, but on the wall.

Wang Xizhi's preface to Lanting Pavilion is made of jacquard technology, with a strong sense of three-dimensional and meticulous. The charm of calligraphy is most vividly displayed.

This is the "pattern" of the old Lanxi textile man Qian Daoming, which is changed on the ordinary cloth, the personalized wall cloth.

"Customers can provide high-definition samples, whether they are words and pictures, photos, we can weave wall cloth, even close contact, also can withstand scrutiny."

Qian Daoming is full of confidence in his wall covering. "You can imitate my equipment, but in three or four years, I can't weave my wall cloth."

There are many enterprises that make wall covering in China, but if they can provide high-quality and personalized wall covering services, there should be "not many domestic ones".

The density of his wall cloth is 120 to 130 centimeters per centimeter, and the density of ordinary textile is about 70 centimeters per centimeter, that is to say, "pixel" is nearly 4 times higher.

Qian Daoming's company, called Lanxi Hui Ming Jacquard Weaving Co., Ltd., is a high quality jacquard fabric for international famous brands, and its fast growing personalized wall covering business has already launched its own brand.

In recent years, Lanxi fabric enterprises have been innovating continuously, from single cotton elastic to colored cloth, industrial cloth and functional.

Development.

Lanxi has spent nearly 30 million yuan on technical pformation, technology and other financial support to support the textile industry every year. It has signed an industry university research cooperation agreement with eight scientific research institutes of eight Textile Universities and established the technology research center of Zhejiang Sci-Tech University.

Up to now, the textile industry has 74 new municipal and municipal science and technology projects, 3 new innovative enterprises, more than 20 technological and R & D centers at all levels, more than 20 scientific and technological enterprises, and 238 patent licenses, including 4 invention patents, nearly 10000 new products, and 25.91% industrial output value above designated size.

Remodeling brand

The three pformation leads the industrial chain.

"The denim of Lanxi used to be fragrant outside the wall, and the export volume was huge.

Now, foreign manufacturers are looking for denim to recognize the brand of Lanxi.

Tong Yongsheng, director of the Lanxi Municipal Bureau of classics, said that since the birth of the first denim production enterprise in Lanxi in 1994, the industry has been developing rapidly. 8 major denim enterprises have reached 350 million meters in 2015 and the output value is 4 billion yuan.

According to the data provided by the Provincial Textile Industry Association, the annual output of Lanxi denim accounts for 65% of the whole province and 1/7 of the whole country.

In the workshop of Zhejiang golden shuttle Textile Co., a bundle of bales of cotton is pformed into a high-end denim fabric by weaving, dyeing and pre shrinking processes in the booming roar of the "GT-MAX" denim fabric weaving machine.

Originally, these fabrics will be packaged and shipped to the garment manufacturers all over the world, but now their journey in Lanxi has not ended.

Some of the cloth was directly promoted to the enterprise clothing workshop.

"This is our export garment."

Tong Fuyong, the chairman of the company, picked up a dark blue cowboy short coat and opened the box.

18 years ago, the Zhejiang golden shuttle textile started from several weaving machines and gradually upgraded to an enterprise integrating dyeing and weaving, thus achieving the first pformation and upgrading. In 2008, the company began its second pformation and upgrading, and made garments export by using self denim fabric OEM. In 2012, the company began to implement the third pformation of its own clothing brand, registered trademark of clothing, and developed its own brand clothing.

"The third pformation has added more than 20% of the value to the company. The company is also preparing to set up an overseas branch to enter the American jeans market while exploring the domestic market."

Tong Fuyong said that the three pformation and upgrading of enterprises is the three extension of the industrial chain, opening the international market for products. "The sales volume of the whole group company is 1 billion 500 million yuan in 2015, and its products are exported to more than 50 countries and regions, and the supply is in short supply."

Equipment revolution

Machine replacement and new efficiency

In the automatic production workshop of the "411" key construction project Wanzhou textile, there are strong contrasts with most textile enterprises, such as large noise, high dust and high room temperature, which are relatively quiet space, clean ground, suitable temperature and sparse workers.

There are not only the largest single factory buildings in the province, but also the level of labor that is far ahead, with less than 20 workers per 10000 spindles, while the traditional spinning enterprises use 80 yuan per 10000 spindles.

In recent years, Lanxi textile enterprises have frequent equipment upgrading and the leading level of equipment in the world.

The proportion of shuttleless looms in China is 68%, and Lanxi is 100%, ranking first in the country.

There are 27 thousand looms in the city, of which nearly 17 thousand are TOYOTA jet jets, accounting for 30% of the annual sales of domestic TOYOTA jets.

To this end, the Japanese Toyota Corporation set up a TOYOTA loom maintenance service center in Lanxi, which is unique among the country's county-level cities.

In fact, "machine substitutions" are often forced out.

When "employment difficulty, labor shortage and expensive employment" became a common phenomenon, Lanxi actively promoted the "machine replacement" policy, and eliminated the employment problem by eliminating backward rapier looms and importing advanced air-jet looms and reed machines.

But the bonus of machine substitution is more than that.

Nearly 3 million yuan per unit of automatic reed machine, loom networking monitoring and other equipment has been adopted by many enterprises, greatly improving the production efficiency of enterprises and reducing production costs.

"There is no sunset industry, only sunset enterprises."

This is a common phrase of Lanxi textile industry.

During the "13th Five-Year" period, the textile industry of Lanxi focused on the three themes of scientific and technological textiles, fashion textiles and green textiles, and accelerated the pformation and upgrading of the traditional textile industry. Focusing on the structural reform of the supply side, we focused on building more than 3 group enterprises with a production value of more than 5 billion yuan, building a provincial cowboy style town, establishing a national cotton textile testing center and a cotton textile research institute, and striving for a doubling of the scale of the textile industry.