Valentino Former Design Director As Dior Creative Director, Women Can Hold Up Half The Sky.

After more than 7 months after the departure of Raf Simons, the French luxury brand Christian Dior appointed the former design director, Maria Grazia Chiuri, as the brand creative director, which will make her the first female creative director in the 70 years of Dior women's wear.

Valentino and Dior declined to comment after the news came out.

According to the news, Maria Grazia Chiuri will join Dior after completing the Valentino fashion show in July, and Dior will formally announce the decision after July's fashion show.

Dior belongs to the world's largest luxury goods group LVMH, its annual sales of about 5 billion euros, of which more than 3/5 of sales from perfume and cosmetics.

Since last October, people have been wondering who will take the post of Dior creative director when Raf Simons leaves.

Since October 2008,

He has been the joint design director of Valentino.

She and another design director, Pierpaolo Picciol, are regarded as the important innovators of Valentino by the fashion industry. The Rockstud shoes they designed have swept the fashion circle, and are the meritorious service of doubling the turnover of Valentino.

Since 2010, sales of Valentino brands have doubled, with a total value of 274 million euros.

In the background of the downturn of luxury goods in 2014, Valentino net profit still rose 57%, and the sales of accessories products accounted for half of the total turnover.

Sales growth of Dior has been stagnant in recent months as demand for luxury goods has slowed down and European tourism has failed after attacks in Paris and Brussels.

In the first three months ended March 31st, the company's turnover fell by 1%, recording 429 million euros, which was mainly affected by the weakness of several Asian markets.

The main shareholder of the brand, the richest man in France

Chairman Bernard Arnault has been trying to ensure the sales of the classic brand series.

However, the choice of talents available now is very limited. What is more cruel is that most creative directors can not prove their achievements through their one-year contract.

Fashion critics say that with the addition of Maria Grazia Chiuri, it may mean that the French brand of Dior, which is biased in modern style, will return to the romantic, fairy tale design style.

Valentino's parent company

The investment company acquired French luxury brand Balmain this week, with a turnover of about 460 million euros.

There is a fashion industry executive who says that when recruiting a new creative director, there are no fixed routines. There is a great difference between requirements and expectations, especially depending on the size and history of the brand, and the choice to pursue the continuity and creativity of the design.

A fashion personage who does not want to be named reveals that Dior's desire is to find a designer with personal charisma, strong vision and willing to work under limited and rigorous conditions.