The Trend Of Garment Industry Integration Is Irreversible.

From operating diversification to capital diversification, and then to the real integration of industry and finance.

The path of pformation of enterprises is constantly upgrading and "differentiation", and the trend of industrial integration has been irreversible.

La Natsu Bell announced on June 14th that the whole Affiliated Companies LaCha Fashion entered into a sale agreement with Kwon Toung Kyu and Kwon Joon, and LaCha Fashion will subscribe to new shares issued by TNPI for $3 million 750 thousand (HK $29 million 250 thousand), thus reaching a share of 20.75%.

After the completion of the paction, Kwon Toung Kyu and Kwon Joon respectively held TNPI 43.67% and 12.24% shares.

A few days before the investment, La Natsu Bell announced that it would inject 20 million yuan into Beijing's proud Ni.

Statistics show that the brand "Tanni" of Beijing proud Trading Co., Ltd., which originated in Hongkong, is a high-end fashion lifestyle shop brand that covers women's clothing, handbags, footwear, jewelry and household products.

In August of last year, La Natsu Bell announced the establishment of an investment partnership with Beijing Jun alliance, the Tianjin star wide enterprise management consulting partnership, with a total value of 153 million yuan, of which La Natsu Bell will invest 150 million yuan and manage the partnership between La Natsu Bell and Beijing Junlian.

A partnership is set up to invest in red chip companies, pnational investment projects and other high growth projects to be listed in China's securities market.

In addition, La Natsu Bell bought seven brands and men's wear Jack Walker respectively last year.

A few days ago, the "Saturday" announcement announced that it invested 5 million yuan in Guangdong Nanhai Eagle Vision Technology Co., Ltd. through its fashion innovation industry acquisition fund. Eagle Vision is mainly engaged in the research, production and sales of FPV glasses, and has started the research and development of VR content.

At the same time, Saturday announcement announced the establishment of a fashion technology subsidiary, will be committed to social media integration services and brand IP and "net red" incubation.

In addition, the company also said on Saturday that the company intends to gradually integrate the current footwear business into the corresponding business platform to achieve more professional business operations and management, and Future Ltd will gradually become a holding platform for the fashion industry, so the company intends to set up a wholly owned subsidiary to undertake the current footwear business of the company.

As a result, Saturday announced the establishment of a fashion technology subsidiary, committed to social media integration services and brand IP incubation.

On Saturday, the fashion technology subsidiary can be said to be an incubator, including the hatching of "net red". The ultimate goal of a listed company is to create a "fashion ecosystem".

King of nine: plan to explore investment in clothing related industries

Recently, on the platform of investor relations interaction, the management of the nine Mu Wang said that Future Ltd will actively explore the investment in the clothing industry, and strive to build an elite life fashion industry group, investing around the "elite life", covering all aspects of the elite life, including fashion dress, fashion culture, fashion entertainment, fashion sports, fashion health, etc.

Nine year old Wang is famous for his trousers. The big move of last year's investment is to invest in South Korea's clothes house.

In September last year, the nine Capital Investment Co., Ltd., a wholly owned subsidiary of Tibet's Industrial Development Co., Ltd., announced that it was going to subscribe for 60 million yuan of registered capital of 2.4048% yuan after the capital increase.

Before the capital increase, the nine Sheng Xin Union held 5.9094% stake in the Korean family's clothing house. After the capital increase, the nine Sheng Xin Union held 8.0892% of the Han Douyi house.

King Mu said that investing in Korea's clothes house will not only be a financial investment category.

Last year, the company launched the Shanghai Jing Lin fund and the Shanghai Hua soft fund, planning to invest in Internet lifestyle and new culture and fashion related projects.

In view of the current investment action and plan, the pformation mode of the nine Mu Wang is also an investment holding mode, that is, besides the main business trousers, it will invest in the fashion and apparel industry chain related enterprises.

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Observation: diversification "differentiation"

Diversification is a topic that can not be changed in garment enterprises' pformation and upgrading. In recent days, the investment behavior of garment enterprises is constantly changing. Behind these different forms of investment actions, we can find that the diversification of garment enterprises has been separated from different modes at different levels and stages.

A typical way of diversification is to diversify the business mode, that is, to add different businesses outside the main business, such as making real estate for clothing, making cars and so on, so as to form a comprehensive cross industry group. In this process, the dominant industry of the enterprise may change without interruption, such as YOUNGOR, Shanshan stock and so on, and its clothing main business is no longer absolute main business.

In the current stage of garment industry's performance pressure, other businesses support the profit margins for enterprises. This is also a common mode of diversified pformation of many garment enterprises, so as to open up new markets and create new profit growth points.

In the process, garment enterprises may edge or "discard" the clothing industry, such as Kaiser shares and cross border links.

The other way is diversification of capital, that is, diversification through capital operation, such as acquisition, investment and sale of assets. In this process, garment enterprises will tend to establish a "investment holding" business model, such as those mentioned above, such as La shebir, Saturday, and nine herdwang, and search for companies such as "special", "noble bird" and so on. These enterprises may buy and invest in all kinds of enterprises, and do not rule out the future sale or divestiture of some assets, so as to maintain their diversification strategy and enterprise development mode.