UNIQLO May Have Crashed For Two Times In The US Market.

Japan

Uniqlo

It may be two times in the US market. The 2020 200 store plan, which was released by the company in 2013, has not only been ruined. In the fierce competition, Uniqlo's UNIQLO has closed 5 stores in the United States since January.

According to reports, Uniqlo UNIQLO has closed 5 stores in Connecticut, Denmark, New Jersey, Cherry Hill, Pennsylvania, willow grove, California Beiling and New York stetton island.

Uniqlo uniformed UNIQLO initially passed

The channel entered the US market, but in 2005 it closed all 3 stores and was forced to withdraw. Until 2006, it changed its strategy and entered the market again through independent stores. It opened 36000 square foot stores in West Broadway of SOHO District, 89000 square foot store in Fifth Avenue in New York, and 64000 square feet shop in West 34 street.

In 2012, Uniqlo UNIQLO parent company Fast Retailing Company Ltd. (9983.T) XXX group Tadashi Yanai Liu Yan well was putting forward the goal of becoming the world's largest apparel retailer in 2020, and the US market has also become an important pillar of this goal. "2020 200 stores 10 billion US dollars" is put forward under this background.

In order to achieve the above plan, Tadashi Yanai Liu Jing, who originally planned to retire in 2014, still has to continue to steer the Japanese retail group, and its plan 4 years ago basically declared that no one could achieve it.

Fast Retailing fast marketing group spokesman Aldo Liguori Liguori responded that the US is still an important market for the group, and the group is focusing on big cities in the United States because larger stores can be opened in big cities.

Tadashi Yanai Ryui Masa is afraid of retiring at present.

There are only 44 stores in Uniqlo stores in the United States. The group's news on the US market has not been updated for 14 months, and the latest one is released in April 7, 2015.

At the end of last month, Ryui Masa, Tadashi Yanai, said that reversing the trend of Uniqlo UNIQLO's loss in the US market was a top priority.

At the beginning of April, the Uniqlo UNIQLO business in Greater China and South Korea showed a profit contraction, and the US deficit continued to expand, resulting in a 31.4% drop in the Uniqlo sector's operating profit in the international sector, to 29 billion 400 million yen.

Hongkong and Taiwan in Greater China are selling back because of the weak local economy. South Korea's performance is not satisfactory, but sales and profits in Southeast Asia, Oceania and Europe have increased, in line with group expectations.

As of February 29th, the brand operated 890 stores in the international market, a net increase of 174 over the same period of the previous year. In November 2015, the total number of Uniqlo stores in the international stores was first surpassed that of the Japanese market.

Although the US business is in a state of struggle, Ryui Masa Tadashi Yanai said that the US market is one of the most important markets of the group. The brand has entered the market again and is ready to rebuild the market.

The Fast Retailing Xun marketing group plans to increase the number of US stores to 47 in the 2016 fiscal year ending August, with a net increase of 3 in the fiscal year, less than 4 in the same period last year. However, with the above closes, the annual targets of the 47 companies will be wasted.

In response to the setback of the US market in Uniqlo UNIQLO, investors have called for Fast Retailing to sell again. However, some investors say that sticking to the US market will help enhance brand influence and visibility, and can be sold at a higher price for higher profits in other markets.

With the current situation of Fast Retailing fast selling group, it is clear that the former part of the analyst's proposal is more realistic. The latter part of the analyst's proposal has proved to be wrong, and Uniqlo UNIQLO is correcting its pricing strategy.

The market believes that Uniqlo's first exit from the US market in 2005 was due to inadequate marketing and failed to create brand awareness in advance. After the two entry into the US market, the marketing of Uniqlo's UNIQLO was also mainly based on online channels and rarely printed advertisements.

Uniqlo UNIQLO can hardly capture American consumers. It is not surprising that practically no Asian clothing brands can capture American consumers.

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The report on the global retail layout released by CBRE Group, Inc. (NYSE:CBG), world bank and Richard Ellis, shows that Asian brands are in the most vulnerable position. Their expansion ability in North America and Europe is the worst, and their only opportunity is the Asian market.

In fact, Uniqlo UNIQLO's market acclimatization in the US market is very common even in European and American brands. Japanese brand rival Gap Inc. (NYSE:GPS)

The US fast fashion group announced the closure of 75 stores at the end of last month, including 53 Old Navy Old Navy stores in the Japanese market.

Gap group is also in the most vulnerable position in the Chinese market, while Uniqlo UNIQLO performs better.

In addition, another American fast fashion group, Forever 21 Inc., has recently fallen into a dilemmas and has been losing ground in the British Isles.

The Forever 21 Inc. is very relevant to Uniqlo, the United States of America.

Uniqlo UNIQLO chief executive Larry Meyer has served Forever 21 Inc. for 11 years, served as executive vice president, senior vice president and chief financial officer of the US company, and contributed a lot to the expansion of Forever 21 global retail network. During the Forever 21 Inc. period, the number of Forever 21 global stores grew from more than 100 to more than 500, and expanded the product line for the brand.

Larry Meyer joined Uniqlo USA as chief operating officer at the beginning of 2013. Following the goal of "200 stores $10 billion in 2020", Fast Retailing was promoted to CEO in the United States at the end of 2013 when the Fast Retailing group adjusted its personnel in the US market.

Craig Johnson, President of Customer Growth Partners, an industry consultancy, said that the fast fashion industry is already at the top. No matter the decline of Forever 21, the slow growth of H&M, or the recovery weakness of Gap Inc. Cape group and the struggling situation of Abercrombie & Gap, it is shown that the market is in a negative market.

With the Zara, Bershka, MassimoDutti, Pull&Bear, Stradivarius, Oysho, Zara Home, and so on, the Spanish group Inditex SA (ITX.MC) India Textile Group is the best performing industry company, and fast fashion is also led by the SA.

In addition to the fact that the Asian brand of Uniqlo UNIQLO is difficult to achieve success in the US market, the competitors who constantly invade the US market also add to the failure of the Uniqlo Primark UNIQLO market, of which the largest competitor is the Irish British brand.

In September 2015, "World Suicide Prevention Day", cheap brand Primark officially "occupied" the US market and landed in Boston. Primark will launch a strangulation to its competitors with a skirt of 5 pounds and a 2 pound necklace, including the American clothing giant brand Gap, Old Navy, Forever 21, European "King" Zara, H&M and the Asian clothing brand giant Uniqlo UNIQLO, who is also trying to make waves in the market.

Although Primark first landed in the market, the American people queued up early to welcome the brand. Some of the products that mimic the big brands soon went out of stock, such as imitation Marc Jacobs Jacobs, military uniforms with a price of only 12 pounds, and T-shirt Bra, priced at only 4 pounds, mimicking the design of Calvin Klein.

For extremely fastidious and cost-effective American consumers, investment bank analysts generally believe that Primark's relentless pursuit of low price will bring great opportunities to its share in the US market, which is not available by Uniqlo.

Primark's immediate attack on the Uniqlo UNIQLO market in the US market, and the closure of Uniqlo Uniqlo, UNIQLO, Dan Brie and Staten Island, occurred just after the opening of the new store in the above locations.