Jingdong To Create Smart Clothing Projects To Help Garment Industry Pformation

In June 16th, one came from famous.

Brand seven card

Formally launched Jingdong public chips, and instantly formed the trend of explosion, attracting a large number of fans to support, become close fitting.

A typical example of equipment.

This cooperation is

Crowd raising and Qipai men's clothing for the first time, the two sides, after 7 months of planning and implementation, through the creative solicitation of B and C, the collection of intelligent technology, the creation of handicrafts and the opening of the brain hole, have opened up the unique niche resources of Jingdong's public chore. From the product prototype, on-line public funding items to the production of garments, the whole process of the production of Jingdong public funding platform from 0 to 1 has been presented.

Crowd raising thinking to create the first C2B smart clothing project

It is understood that this is a high-end intelligence.

Guided by the core concept of "good-looking, good wearing, good function, good intelligence and good technology", it broke through the traditional tradition.

The design is not only excellent in material quality, but also exquisite in tailoring.

Design.

such as

Putting in light and intelligent devices can connect Android and apple mobile phones, keep up with business and fashion information, and have many functions such as step counting, monitoring of calories, safety and loss prevention, intelligent reminder, remote control photography and so on. Zippers combine with business pens, fashion personality is very practical; intimate hidden pockets, comfortable shade cap, and instant inflatable neck pillow design can not only return many small objects, but also bring more comfortable experience to users in business trip.

This is

and

The first C2B smart clothing public funding incubator project.

In fact, in that section

Before the online crowd raising of Jingdong, Qipai had launched the smart clothing creative competition competition on the theme of "what we will wear in the future".

The contest will include "public imagination".

The development system encourages everyone to open their brains and imagine the future of smart clothes.

In the future, we hope to collect more excellent skills, intelligent technology, color cloth and so on.

In view of the Jingdong's strong platform flow and the industry influence of the creative competition, the activities have attracted the attention and participation of the industry and many consumers, both the creativity of ordinary users and the quality of technology and craftsmen of enterprises.

Through the final PK, the contest decided to "seven card smart chief experience officer" and "seven card strategic partner" 3.

Among them, "

The intelligent chief experience officer not only won the 10 thousand yuan creative fund award, but also gained seven years' experience of all the smart clothes in the 2 years, and became a "seven card strategic partner".

It will then purchase its craft or intelligent technology and have the opportunity to become a "seven card" partner.

Seven card related responsible person said that in the era of consumer escalation, people are eager to wear their personalities and differences. But when clothing meets intelligence, how to make effective combination, finding a better balance between creativity, fashion and intelligence is a problem that every smart clothing enterprise wants to think about.

This is the first time that Qipai has used public funding thinking to explore new ways for itself, and it is also a very successful crowd raising application, which has raised its first level to the greatest extent.

Fit with the market.

Make full use of the ecological advantages of the Jingdong

At present,

The barriers to development mainly come from the backwardness of products and technological innovation, the estrangement between industries and the conflict between smart clothing and popular fashion.

For traditional clothing enterprises, they want to better embrace the "Internet +", take the lead in grasping the frontiers of the fashion consumption crowd, realize the related upstream and downstream industry chains, and break through the limitations of brand publicity.

Crowd raising as a new type of "

The realization mode, based on the open and sharing features of the Internet, not only provides entrepreneurs with opportunities to realize value, but also helps traditional enterprises to achieve smooth pformation.

Take Jingdong's public funding and Qipai cooperation as an example, Jingdong public funding has fully integrated the advantages of Jingdong's public ecosystem in the early stages of its creativity, marketing, design and intelligent hardware access to the final public funding project.

The clothing project has achieved intelligent exploration and pformation.

On the one hand, Jingdong public funds effectively use the platform of "sharp goods" to stimulate the enthusiasm and help of netizens.

Gather users' wisdom, collect the preface consumption concept of fashion consumption crowd, and provide help for the subsequent design of smart clothing; on the other hand, Jingdong crowdchips help seven cards to find upstream and downstream suppliers, open up barriers to industries, and actively provide production venues to help seven card smart clothing projects landing as soon as possible.

Besides,

The chips also provided various resources, including brand and marketing, and successfully accumulated the first batch of seed users through the Jingdong crowd raising platform.

All the chips responsible person said that the copyright of the seven card smart fashion jacket will be shared by Qipai and Jingdong's public chips through the crowd raising platform. This will make the profit model of the crowd raising platform more imaginative in the future.

Experts point out that "

"It has brought many opportunities for the pformation and development of traditional enterprises, but many technical and industrial barriers have also brought many obstacles to its further development.

As the largest public funding platform in China, Jingdong chips are relying on big data capabilities to provide targeted project proposals for enterprises, and the overall output of "Trinity" ecological advantages to enterprises.

In the future, the integration of traditional enterprises and crowd raising mode will also go deep.