Jingdong'S "618" Volume Exceeded Ten Million Orders, An Increase Of 24 Times Compared To The Same Period.

Jingdong's big push "

From the zero point of June 18th, the climax of quality shopping was set off.

At 11:16 on June 18th, Jingdong mall broke through 10 million orders.

From the mobile terminal (including Jingdong mobile client, Jingdong WeChat shopping and Jingdong mobile QQ shopping, etc.) the order volume grew rapidly, and the order volume accounted for a breakthrough of 87%.

Up to 11, the list of geographical orders is Beijing, Guangdong, Jiangsu, Shanghai and Sichuan.

From the early morning of the spike campaign, let Jingdong start in June 1st, the Jingdong 618 quality Carnival rhythm the strongest voice, massive user instant influx, peak order is constantly refreshed.

Data show that 618 seconds to enter the order of 10 more than 30 thousand single, 1 minutes to break through 140 thousand.

In only 76 seconds, the Jingdong orders exceeded the 618 full day record in 2010 and exceeded the 618 full day 2014 record at 9:31.

In order to cope with the peak of 618 orders, Jingdong cloud platform bandwidth expansion of hundreds of G, to resist dozens of attacks, to achieve 100% of the orders are completed on the cloud.

Up to now, the Docker instances of Jingdong have broken through 150 thousand, and the size of resilient cloud cluster has increased 6 times than that of last year's 618.

Quality merchandise drives consumption upgrades

618 on the same day, 0:00-11:00's orders fully displayed the characteristics of quality shopping. In this weekend, Jingdong not only achieved a strong year-on-year growth in the volume of orders, but also contributed a lot to the major brands. In the list of search hot words, besides the air conditioning, mobile phones, ice boxes and other category keywords, millet, Meizu, HUAWEI, apple and other brand keywords were among the best, indicating that Jingdong's quality consumption has won the overall recognition of consumers.

Home appliances in the morning set off a rush to rush to buy, air conditioning category sold the first hour of over 60 thousand sets, 4 times more than the same period last year, of which GREE air-conditioning sales accounted for nearly 50%.

Sales of large size televisions increased significantly, with over 55 inches of large screen TV accounting for more than 50%.

Refrigerators and washing machines sold more than 4 times in 1 hours last year.

In the first hour of 618, sales of small household electrical appliances exceeded 500 thousand units, more than 4 times that of last year.

After half an hour after 0 hours, dishwasher sales exceeded 5000 units, creating a complete sales record of dishwasher.

The sales volume of the stove and water heater in the first hour is over 618 last year.

In June 18th, only 1 hours, Jingdong's 3C division (mobile phones, computers, digital businesses) sold more than 1 million 500 thousand goods, reaching 14 times the same period in June 17th.

Mobile phones are still the most popular category of 3C. Whether search hot words or sales are in the top 5, compared with the same period last year, the high-end mobile phone products such as big screen, high performance, customization and so on have been greatly improved.

In terms of computer and digital aspects, the trend of game playing and entertainment is more obvious. Sales of game notebooks, home intelligent projection equipment and other products are in the forefront.

The volume of books and videos in June 18th was first times the order of 618 times in the same period last year, 618.

High quality mother and infant products sold in Jingdong supermarket are sold well, infant milk powder sold over 60 tons in 1 hours, and urine pants sold over 4 million hours in 1 hours, of which Pigeon baby wipes sold over 500 thousand pieces in 1 hours.

In first hours, the sales of self catering rice grains were enough for all students at Peking University to eat for a week. Stride sugar free gum sold 11 million 700 thousand pieces in an hour, and German imported beer, Celtic black beer sold for 480 thousand minutes in 10 minutes.

Perfume sold for more than 110 thousand hours in 1 hours, 200 thousand hours in 200 thousand hours, and 618 in rush hour. L'OREAL (LOREAL) men's volcanic rock oil control acne Cleansing Cream sold 10 thousand in 1 hours in ML.

Blue moon deep cleansing liquid detergent sold 1 bottles within 55 thousand hours, May flower paper baby soft face towel 1 hours to sell 100 thousand bags.

Chinese specialty hall Yantai cherry sells 15 tons in 7.5 minutes.

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As of 9 a.m., Jingdong's total global orders grew by 24 times over the same period last year.

In 10 minutes, there were more than 36 thousand condoms sold in Okamoto, 550 thousand pieces sold in two hours, and 41 thousand pieces in the one hour Midea whale mask.

In June 18th 00:00-9:00, the Jingdong ordered 10 times the number of fresh orders.

Among them, crayfish, scallops, sea cucumbers, kiwi fruit, eggs and so on are most popular among consumers.

In the first hour of 618 (00:00-01:00), sales of sea cucumber and scallop were 10 times that of last year. The growth rate of crayfish was the highest, nearly 50 times that of last year.

As of 10 a.m. on June 18th, Adidas sold 13 thousand sports shoes, 25 times the same period last year, 100 thousand sales of sports shoes, Lacoste, GXG, shoe brand ECCO, Skechers and so on in the first 10 hours of the last 618 days; the Luo home textile was more than the 618 full day sales in 1.5 hours; the sales of furniture products were more explosive, and the 1 hours sales of A, Huayi and Kau Kau more than the 618 all day last year.

Jingdong bought 2.5 days of self purchase goods over 618 of the total sales of self-employed goods last year, more than 68000 sold the Moya blanket for 2 hours, and more than 7000 sold the umbrella on the line for 2 hours.

As the pioneer of Jingdong's 618 battleground, Jingdong finance takes the theme of "Carnival and happiness" as its theme, and carries out the quality carnival with products such as IOUs, payment, crowd raising, insurance, financing, supply chain finance and other star business lines.

Among them, the white bar has once again become a consumer weapon in the Jingdong 618 period, only 8 minutes, the amount of white pactions exceeded 100 million yuan.

As of June 18th, 6 points, the white chip payment success rate reached 99.99%, the highest proportion of the order Top5 accounted for household appliances, mobile phones, computers, mother and baby, cleaning supplies.

The 209 large warehouses of Jingdong, 6 intelligent logistics centers of "Asia 1", and many TC warehouses, location warehouses, collaborative warehouses, etc., are fully powered to produce during the 618 promotion periods.

At 7 o'clock, the Jingdong UAV took off from Shuanghe distribution station in Suqian, Jiangsu. After 7 minutes, the merchandise order had arrived in the hands of Liu Genxi, a rural extension operator in the Han gate village. This is also the first time that Jingdong has delivered the UAVs in 618.

The new dada's crowdsourcing logistics system has also fully integrated the logistics system of Jingdong mall, so that users can get the goods they purchased for the first time.