Underwear Industry "Cross Border Robbery" Is The Development Of Warm Spring Or Cold Winter?

In recent years, more and more

It is popular to play "crossover", cross-border cosmetics, pboundary female sanitary napkins, pboundary ornaments and so on.

With the rapid expansion of the capacity of the underwear industry, the phenomenon of homogenization of products is becoming more and more serious. With the fluctuation of raw material prices and the rising labor cost, enterprises are trying to tap new growth points from the traditional industries.

But is the cross border development of underwear industry a warm spring or a cold winter?

In fact, cross-border development is a very common phenomenon. In the current economic environment, cross-border development can evade the risks of the industry, and the two is to maximize the benefits. Three, some enterprises are in the original.

Poor management and gradual strategic shift.

In today's underwear industry, cross-border enterprises are also in the minority.

At present, the underwear industry has the largest cross-border development and the number of early warming enterprises. The Antarctic people now have underwear, mother and baby.

55 categories of products: 9 categories: bedding, cloth, kitchenware, footwear, clothing accessories, outdoor and home appliances.

Another product line of warm underwear brand north polar fabric has also been extended to home textiles, men and women's clothing, mother and baby, leather goods and many other industries.

In addition, other categories of underwear have also invested in the field of cross border development. There are many artists in the field of pboundary development. They are joining hands with the Korean Lanshi shop, the beauty group, and the Hui Jie group to launch Manifen beauty make-up, cat and famous beauty makeup enterprises, the strong combination of Danner and the black silk sanitary towel.

In addition to the cross-border development of upstream enterprises, there have been cross-border cases in the downstream terminals. Underwear, cosmetics, accessories, leather goods, women's wear and daily necessities have appeared in many stores.

Over the past two years, cross-border development seems to be a trend of enterprise innovation and development and new profit points. Some people even think that if you successfully cross the border, you will not only gain a foothold in your own field, but also easily stride across other industries, so now people prefer to use "cross border robbery" to describe the strong effect brought by cross-border industries.

No matter what the crossover of enterprises like the South Pole and the north polar pile is, the underwear companies are mostly pboundary female products, such as cosmetics, such as sanitary napkins, such as jewelry bags and so on.

These products and underwear have a common consumer, that is, female consumers, indicating that companies are more sensible when choosing cross-border objects, allowing women to consume other women's products while consuming underwear, or to use these women products as value-added services.

However, these underwear brands are familiar with underwear products. Can they be familiar with these products if they cross the border to do other products? Some of the brands mentioned above are cross-border, and they cooperate with some excellent companies in other industries. This crossover can also be said to be resource sharing. Besides, the cross-border industries like the South Pole and North American pile are mainly OEM.

Then, can cross-border products like them control well?

Although cross border development and Baotuan development are stronger than single fight, don't forget that cross boundary marketing aims at enriching the connotation of each product or brand through cooperation, and achieving win-win results in both brand and product sales.

Instead of abusing the crossover, extending products at will, and making their brands mixed up and messed up!