JEANSWEST Yang Xun Talks About "Entrepreneurship And Keeping The Business": Who Will Be The Wisest And Who Will Be The Wisest?

In June 13, 2016, Yang Xun, chairman of leisure brand JEANSWEST International (Hongkong) Co., Ltd., appeared in Wuhan Textile University. Besides giving the keynote speech to the students of the University, he also introduced how JEANSWEST will pass through the current downturn in the garment industry.

"Down-to-earth is the most important quality in the process of entrepreneurship and employment."

In his speech, Yang Xun reviewed his experience of going to Hongkong for employment, entrepreneurship and industry in the 70s of last century, and his leisure activities step by step.

The bigger story.

Yang Xun gave advice to college students: whether employment or entrepreneurship, we must do well the trilogy of "plan implementation review" to achieve success.

It is reported that Yang Xun has made speeches at more than 80 key universities in Peking University and Tsinghua University, and this is the 111st lecture in Colleges and universities.

For the impact of online stores on clothing brand entities, Yang Xun told trend news that the Internet can provide better services for traditional products and increase sales, but it can never replace physical stores.

But he also revealed that JEANSWEST has accelerated the layout of online stores. In the 1-4 month of this year, the growth of JEANSWEST online sales is larger than the growth of the overall average.

For the "invasion" of foreign brands such as UNIQLO, Yang Xun does not feel terrible. "This will only promote.

Developing faster, making local brands superior to the fittest, foreign brands can not replace local brands.

Not long ago, Metersbonwe was exploded by more than 400 million last year. The flagship store in Wuhan was leased nearly half a year ago. Its pformation was also put to the cart before the horse. This is only one of the recent cases of local clothing brand recession.

Yang Xun told trend reporters that he could not predict how long the wave would last.

He believes that in addition to the impact of the economic environment, some clothing brands are going downhill. Internal factors are the most important ones. They do not want to know clearly how to go. "Too much emphasis on external advertising and neglect of internal management, and lack of ability to solve problems in the economic corner."

For the last three years

Close to more than 30% of the stores, declining performance and other issues, Yang Xun does not shy away.

"Who closes the shop fast, who is the cleverest, the closing shop is not terrible, and the most terrible thing is losing money and continuing to operate."

Yang Xun said that JEANSWEST is not afraid of closing stores because there is no stock. In addition, JEANSWEST does not lend money and all its funds are owned by itself, so it is no problem for such enterprises to protect themselves and survive.

"People will wear clothes. The clothing industry will always exist. Stick to it and one day it will go up."