"Big Fashion" Speed Up Into The Era Of "Subdivision And Extension" -- 6 New Highlights Of CHIC2016 Autumn Exhibition

Ode to joy detonated the lady's OL dressing. The descendants of the sun dig deep into men.

The wind...

More and more fashion elements seem to be without waves, but they are in control of the fashion trend.

With the changing style of clothing coming, facing the surging and changing market, how can clothing brands and enterprises not follow closely, subdivide and extend all kinds of markets to compete fiercely?

(hereinafter referred to as CHIC2016 autumn exhibition) will hit again, 11-13 October.

The most beautiful women, childlike innocence, design power, global fashion, decorating trip, CHIC- trend brand exhibition, ODM smart creation, graceful expression, link future...

Professional exhibition + exhibition, "big fashion" concept will explode Hushang.

The layout of the exhibition area is more and more subdivided and its positioning is more and more clear.

In the past 23 years, CHIC has been mapping out the road of change in China's garment industry. The upcoming CHIC2016 autumn exhibition will add a new exhibition of contemporary Chinese clothing on the basis of past exhibition areas, upgrade the design strength exhibition area as the "design power buyer's exhibition area", and subdivide and extend the 4 theme areas of fashionable handbags and bags, business uniforms, school uniforms and fashion sports. What kind of industry signals will the new look show?

Design power buyer's exhibition area

Designers and buyers have new territories.

In the upcoming autumn exhibition, designers and buyers will have their own "territory" - "design power to buy the exhibition area".

The site will have two logged in ways, so that high-end high-end agents, professional buyers, clubs and other channels more directly to the designer brand.

In the CHIC of March this year, quite a few professional spectators were more interested in designer brand.

Many of them are traditional channels of pformation. They used to represent many high-end brands, sitting on dozens of hundreds of shops and counters resources, and being well versed in the business expansion mode and local consumption preferences.

Nowadays, many of them are pforming into commercial buyers of multi brand stores and buyers' stores, and they are collaborate in the search for like-minded, high-quality, design oriented clothing brands.

As a result, the "design power buyer's exhibition area" arises at the historic moment, will play a gathering effect and detonate the docking effect of "fast, accurate and stable" between designers and buyers.

In addition to orders, CHIC can bring these designers brand support in the full range of industrial ecological resources such as industrial chain resources, terminal channel providers, brand investors and so on, which is a more long-term key.

Contemporary Chinese costume exhibition area

New Chinese trend, regain cultural confidence!

If you focus on design, if you focus on local brands, then close your eyes and take a deep breath, is there always a "Chinese wind" coming to us?

Looking back at the CHIC2016 spring exhibition that has just ended, in every exhibition area, from the commercial brand to the designer brand also shows the respect for traditional dress culture.

For example, the "Mu Xi" brand in the women's wear exhibition area not only promotes the new Chinese lifestyle, but also brings strong national style activities such as tea ceremony, fragrance road and flower road on the basis of the clothing product line.

Various phenomena have released signals to us: the traditional clothing culture is reviving.

From the perspective of the apparel industry, no matter men's wear, designer's brand or business brand, they can regain the confidence of dress culture in traditional beauty.

South Korea has Hanfu, Japan has kimono, Vietnam has ao dai, India has sari, and for Chinese people, there should be representative clothing representing the spirit of the Chinese nation.

In the upcoming CHIC2016 autumn exhibition, the above scattered forces will converge into a new trend - the contemporary Chinese clothing exhibition area.

In the planning, the exhibition area will achieve two functions: docking and static display. The brand exhibition chamber will interpret the innovation and design of contemporary Chinese culture perfectly. The scene will attract resources from many channels and other industries to discuss and cooperate. The static display will sort out the classic elements in traditional costumes and integrate them into contemporary design concepts, so as to focus on the beauty of inheritance.

Featured theme area: fashion handbags and bags

High-end bags are beyond your imagination!

Cross border integration has never been as indispensable as it is today.

Around the same aesthetic attitude, overlapping consumer groups, clothing brands and accessories brand open a fusion journey.

Whether it is a lifestyle shop or a multi brand store, too many cases tell us that the combination of costumes and accessories can enrich the category, enhance the sense of experience and retain customers.

The accessories brand can also solve the problem of expanding its own channels and achieve rapid subsidence.

Therefore, the CHIC decoration tour exhibition area, under the common demand of clothing and clothing brand, has expanded the fashionable handbags and bags category after several expansion.

These handbags and luggage products will also be integrated with jewelry, shoes, shoes, hats, scarves, gloves, home accessories, rain gear, glasses and other accessories to integrate into the consumer's "all-round, three-dimensional" personalized shopping list.

In addition, CHIC's exhibition "GOFL in CHIC 2016 (Autumn) global original shoe industry exhibition (Shanghai) autumn" will also assemble fashionable male and female shoes, brand bags, fusion shoes package category and clothing and apparel seamless connection.

The fusion of clothing and accessories reveals the new concept of "full fashion" - cross border integration of all kinds of fashion products in the industry, and the common development of collective fashion opens up the vision of big fashion. This kind of "Yan value" has been widely recognized, and the constantly carved area will also explode the beautiful autumn of CHIC2016 autumn exhibition.

Theme area: professional wear

Strength faction, quality guarantee!

According to the results of the evaluation report of China's professional wear enterprises, the market capacity of professional wear is 300 billion -4000 billion yuan.

The attractive market cake and the relatively small order system are entrenched in the big crocodile enterprises in many garment fields.

In fact, with the deepening of consumption escalation, mass consumption demands higher ready-made garments, and professional clothing is a representative of a professional "spirit and spirit", which is bound to go deeper.

From the perspective of classification, there is a wide range of professional wear. Besides business formal dress, uniform, police uniform and protective clothing are all regarded as the category of professional wear. The industry of uniform dress also includes business, tax, procuratorate, court, railway and so on, and its quality and design requirements are also stricter.

To cope with this demand, many well-known garment brands began to exert their strength.

Hinur, Leah and other "men of strength" in the field of "men of strength" will also focus their attention on the field of professional wear.

These brands have been fighting overseas markets for many years, and have experienced skills, quality and design capabilities in the market battle of local business men's wear, fashion men's wear and customized men's wear. At the same time, they also have more market recognition and brand awareness.

These brands and quality teams are coming to the CHIC2016 autumn exhibition to meet the huge market demand for professional wear. For this reason, CHIC will invite 50 key procurement platforms to join.

It is conceivable that in the future, the new strength of Chinese professional wear will soon appear in the CHIC men's wear exhibition area.

Featured theme area: school uniform

Youth, expecting a school uniform revolution

School uniform has the deepest memory in all childhood and youth.

With those years of laughter and sadness, school uniforms have always been the most unique scenery of schools.

But China's school uniform seems to lack some "aesthetic feeling" compared with other countries.

In order to make the sigh of "how to make youthful face" no longer repeat itself, school uniform needs a "school uniform revolution".

Today's students are very personality and unique thinking. Their demand for school uniforms is not just sportswear on school playgrounds, but more demands on quality and fashion seem to urge school clothes to be innovative and innovative.

To this end, the CHIC2016 autumn exhibition will create new school uniform categories.

Nowadays, all aspects of China are becoming more and more internationalized, and more and more international schools and private schools have been recognized by many high school intellectuals. These schools have even recognized uniformed uniforms with outstanding individuality and design sense, and have even adopted a number of uniformed uniforms for a year to highlight their quality.

In the children's wear exhibition area, CHIC will invite people from the leading international private schools, educational institutions and educators to visit the exhibition to meet the demand and supply.

At that time, can they collide with the "strength" companies that are highly productive and R & D, and spark a new youth? A school uniform revolution is worth looking forward to.

Featured theme area: fashion movement

Across the border movement, roaring.

Under the upsurge of nationwide fitness, half horse, Colour Run, night running and other sports are becoming one of the most popular fashion activities.

The "fitness maniac" has brought considerable sales to the sports brand, especially the outdoor sportswear brand.

According to research firm IBIS World data, China's gyms and fitness clubs have nearly doubled their revenue in the past five years.

"Two muscles", "Mermaid line" and "waistline" have also become the hot words of the fitness crazy population.

At the same time, another interesting phenomenon is that more people outside the fitness maniac are catching up with fashion through their clothes.

More and more people start wearing sports shoes to go to the office and wear sports pants to go shopping. A category known as "outdoor casual wear" has become an absolute highlight in the sportswear market and has become a new fashion trend.

Surveys show that when consumers choose sportswear, they first consider brand and product design.

Then, in a big brand forest like CHIC, outdoor leisure wear brand can not be absent naturally.

In addition to sportswear and sports equipment, there will be all kinds of smart sports and new products shining on the scene. Maybe you will see more intelligent sports equipment such as Pathfinder, 361, millet and so on. A super body of sports spirit is coming soon!

If the clothing tastes and consumption habits of consumers are constantly changing, CHIC is also striving to become a comprehensive business platform that pforms the lifestyle of consumers and hopes to lead the fashionable dressing style and healthy lifestyle. In October, CHIC will continue to integrate high-quality resources from the upstream and downstream of the industrial chain, comprehensively boost the brand sustainable development and market resources development, and provide high-end, professional, humanized services and effective solutions.

We are moving forward. Where do you print your footprints?