The Clothing Industry Is In The Doldrums, And The Old Clothes Are In Fashion.

Old clothing stores are hard to find.

I do not know which philosopher said that the most difficult thing in the world is to put other people's money into their own pockets by putting their ideas in others' heads. There are two kinds of people who earn the best money in the world, that is the money of women and children.

There are some reasons for the above statement, the most on Kaifeng street.

Franchised stores are women's and children's wear stores.

If you want to find an old man

But it's more difficult.

Ms. Li told reporters that during the Spring Festival, she wanted to buy a suit of clothes for her father, mother and grandmother, but when they arrived at the shopping malls, they looked all over the place.

Urban white-collar, fine women's wear,

And classic men's clothing counters, rarely seen elderly clothing brands.

Moreover, the clothing for the middle-aged and the elderly in the shopping mall will be sold together in the above categories, or at the entrance of the shopping mall.

Ms. Li said helplessly, "maybe it's not the right place to find it, but it sells."

There are too few shops.

I managed to buy one for my parents, but Grandma's clothes were too hard to buy because they could not find such a clothing store at all.

It was suggested that she should go to the farmer's market to find out. She finally bought a set of grandma for the farmer's market.

。

Her grandmother wanted a pair of cotton shoes, but she didn't see many places.

Nowadays, clothes and shoes are consumed by young people, not suitable for the elderly.

Buy online now

Commonplace, but the reporter opened Taobao website found that old clothing stores are also few, and the style is single, volume is very low.

The elderly have strong purchasing power.

After decades of hard work, the elderly have certain wealth accumulation, and most of them have stable pension or pension income.

They basically have no debt burden, no need to raise their children, and some children will pay a certain amount of money to honor their parents.

As time goes on, the middle-aged people who are now in the quasi elderly population will gradually enter the ranks of the elderly. Therefore, the economic source of the elderly population will not only be limited to pensions, but also other sources, such as commercial insurance returns and various investment returns. Therefore, the elderly can have more capital and stronger purchasing power.

Although the elderly are traditional

The concept of consumption is thrifty, but there are also some elderly people who have strong compensatory consumption psychology, eager to meet the consumer needs and aspirations which have not been realized before.

Moreover, with the gradual increase in the number of quasi elderly people who enjoy life and pursue quality life, the modern elderly desire for aesthetic, entertainment and healthy consumption is stronger and stronger.

They are more willing to spend their money than traditional old people to invest and consume to meet their material and spiritual needs.

According to the relevant experts, the proportion of clothing consumption in the elderly consumption area is 1/3.

The demand for consumption has shifted from the basic function of pursuing the body protection to the cold to the pursuit of taste, fashion and health.

Manufacturers do not pay attention to the main reason

At present, enterprises pursue profit maximization and do not fully understand the long-term market size of the elderly.

In the eyes of businessmen, old people are cautious in their spending and are reluctant to spend money on clothing. They are disadvantaged consumers. Manufacturers are not active in the development of products for the elderly.

There are not many businesses in the industry.

According to Zhang Minghua, associate professor of Economics School of Henan University, there are many problems in the quality of clothing for the elderly, which do not really meet the needs of the elderly.

This is mainly manifested in the outdated style, few varieties, poor quality, low comfort and high price.

Clothing for the elderly in the market has been in style for decades.

There is not much change in style. It is not original and can not attract the eye of old consumers.

Many old people

The reason is that the quality of the clothing is poor because the enterprises think that the profits of the old clothing are few, so they should try to reduce the cost and use the poor quality materials to make clothes, so that the quality of the garments can not be guaranteed.

Due to lack of

Research and development, basically not engaged in old age.

Manufacturers.

The production of clothing for the elderly individual manufacturers, but only in the form of increasing the size of adult clothing to make elderly clothing, resulting in the structure and design of clothing is not in line with the elderly, so that the comfort of clothing greatly reduced, affecting the comfort of the elderly.

Influenced by traditional ideas, price is still one of the most important indicators for old consumers to buy clothes.

However, there are some "high quality" products on the market.

Many elderly consumers are deterred.

Guide the elderly to accept the new consumption concept

Due to the influence of traditional ideas, old people have always accumulated heavy consumption.

In this case, it should be for the elderly.

The concept of consumption should be guided and modern lifestyles and consumption concepts should be advocated, such as introducing and publicizing the modern lifestyles, consumption concepts and foreign countries of foreign elderly people.

Culture, to guide the elderly to understand and absorb modern consumption concepts and foreign clothing culture, to encourage the elderly to pursue.

Taste, comfort and health.

The elderly are usually reluctant to run around because of their inconveniences, and develop the habit of buying nearby.

Under such circumstances, the clothing sales terminal of the elderly should be set up in the convenient traffic area or residential area, providing convenience for the elderly consumers, offering the clothing stores for the elderly, and also selling the clothing for the elderly and the community supermarkets, and setting up the elderly clothing accessories Monopoly counters in the big shopping malls.

In terms of sales promotion, we strive to win the elderly consumers with high quality, low price and enthusiastic service, so that they can buy comfort and comfort.