Nike Has Won The Most Valuable Clothing Brand Champion Of The World's Most Valuable Brand List.

　　 Sports brand Nike Nike WPP PLC, the world's largest communication group, has the most valuable value of the world's most valuable brand list, Millward Brown Clothes & Accessories Brand champion. At the same time, LouisVuitton Louis Weedon has been a runner up for second years in a row for 9 consecutive times. Inditex SA (ITX.MC) Indo Textile Group's largest brand Zara continues to list the list of the most valuable clothing brands.

In the list of 2016 BrandZ Top 100 Most Valuable GlobalBrands, the clothing performance was strong, the total Brandz value of the list brand rose 14% to 113 billion 900 million dollars, of which Nike Nike brand Brandz brand value soared 26% to 37 billion 442 million US dollars in 2016, and its rival UnderArmour Dan Andrea was the first time to list the Top 10 of the dress list.

In the list of the most valuable clothing brands in Brandz, the top three positions remained unchanged. Nike, Nike, Zara and H&M continued to rank in the top three, while the US sports brand Under Armour Andrea was eye-catching in the past year, and entered the list for the first time, occupying fourth of the position. The Top 10 of clothing list is basically occupied by fast fashion and sports brand. The only US brand RalphLauren that has entered the list is seriously depreciated by 38%.

Because the threshold of the list of 2016 BrandZ Top 100 Most Valuable GlobalBrands is 10 billion 440 million US dollars, in fact, the Top 10 of the clothing list is only the first three to enter the list.

As the overall luxury market continued to weaken, the Brandz value of luxury goods in 2016 dropped to 5% US dollars to 99 billion 700 million US dollars, compared with 6% in 2015. Millward Brown Hua Tong Ming said that the main reason is that the luxury market in China, Russia and Brazil has declined to varying degrees, and that the strong US dollar has weakened the consumption of tourists in the US market.

The top three cards of the list are still occupied by Louis Vuitton Louis Weedon, Herm s s, Hermes and Gucci Gucci, and only the three brands enter the list.

Personal care category L 'Or e alParis Paris L'OREAL continues to occupy the first place, Brandz brand value is 23 billion 534 million dollars, Colgate Colgate and Gillette Gillette are ranked two or three in the category list. However, L 'Or e alParis Paris L'OREAL's L' Or e al SA (OREP.PA) L'OREAL group is currently experiencing a global storm.

The TOP 10 of the list of "2016 BrandZ Top 100 Most Valuable Global Brands" is still dominated by technology companies, among which Apple apple and Google Google take turns to sit in the market. This year, Google is back to the top of the list, with the value of 229 billion 198 million dollars in the brand name of the brand; the apple brand has fallen in the Chinese market, and the brand value has dropped 8% to 8%. Microsoft Microsoft is still in the third place.

The US electricity giant Amazon.com Amazon has the most powerful performance. In 2016, Brandz brand value soared 55%, ranking 7 to seventh. Brandz brand value was 98 billion 988 million dollars, while TOP10's only traditional retail business was ninth place for McDonald's.

The highest ranking company in China is the Tencent Tencent Inc, which has two giant macrocosm applications with QQ and WeChat WeChat, ranking 11 in two consecutive years. In 2016, the value of Brandz brand rose 11 to 84 billion 945 million dollars. Tencent partners and investment portfolio JD.com Jingdong were also ranked first in 2016, and ranked 10 billion 496 million in the list of second list of TOP100 list. Last year, Brandz value of JD.com Jingdong jumped 37%.

In terms of brand value ranking, the Best Global Brands released by the brand consultancy Interbrand in the second half of the year is the same as the list of BrandZ.