The Top 100 List Of The Most Valuable Brands In Brandz 2016 Has Been Announced.

8, 2016, BrandZ is the most valuable in the world.

The list of the 100 most valuable brands in the world is still ahead of other brands, and their total value increased by 3% to 3 trillion and 400 billion dollars this year.

The list is compiled by MillwardBrown, a research group of WPP group. Its brand value is calculated based on the financial data of income and profitability, combined with consumer brand cognition survey.

The top 25 of the list are:

"The top 10 in the past was dominated by consumer goods, and this year is technology."

ElspethCheung, director of BrandZ valuation at Hua Tong Ming, said.

Google has surpassed apple as the top 100 brand with its brand value of $229 billion 198 million.

Although the popularity of the top 10 consumer products has been covered by technology, it is still a major force in the top 100 list.

Next we will focus on retail (retail), fast food (fastfood), soft drink (softdrink),

(apparel), beer (beer), personal care (PersonalCare), baby care (BabyCare), tobacco (tabacco), liquor (alcohol) industry brand shuffling situation.

The top 100 retail brands include Amazon, Alibaba, home depot, WAL-MART, IKEA, good market, Lloyd's, Hardi, CVS, eBay and Jingdong.

In recent years, the brand power of the retail industry has been undulating.

The top two are online retail giants. Amazon's brand value has increased by 59% to 99 billion US dollars, ranking seventh, replacing China's online retailer Alibaba as the top ranked brand in the retail industry.

Retail brands followed Alibaba ranked eighteenth in the top 100, and the brand value fell 26% to 49 billion 300 million dollars.

Meanwhile, China's e-commerce brand Jingdong entered the top 100 list for the first time, and its brand value increased by 37% to 10 billion 500 million US dollars, ranking ninety-ninth.

In addition, the seventy-sixth ranking US retail companies Lloyd's and the eighty-eighth largest US drug retailer, CVS, are also new members of the top 100 list.

ElspethCheung said that Amazon's success stems from its ability to create demand, not just to meet demand.

At the same time, Amazon is also constantly improving the brand experience, including the application of new technology and equipment to better meet the individual needs of consumers.

With the change of consumer shopping habits, the rise of Amazon has had a great impact on many traditional department stores.

At the same time, as Amazon has entered the field of logistics, the online delivery service of the online retailer is not only a pressure on other retailers to speed up delivery, but also a threat to UPS, FedEx and DHL.

McDonald's, Starbucks, Subway and KFC are among the top brands of fast food brands.

McDonald's, a fast-food chain, ranked ninth in the top 100 list with the brand value of 88 billion 654 million, ranking the same as last year, and increasing its brand value by 9%.

Starbucks's brand value growth is particularly striking, soaring 49%, ranking 8, becoming the twenty-first top 100 list.

The US company is carrying out a fierce offensive in the Chinese market and plans to open 500 new stores a year in the next five years.

This means that Starbucks will double the number of existing stores. Starbucks has opened more than 2100 stores in 102 cities in the mainland, which took almost 17 years.

"I wouldn't be surprised if one day our chain stores in the Chinese market outnumber the number of chain stores in the United States.

In the past, we have achieved great success in China, and now we are just beginning to train Chinese consumers to drink coffee in the morning.

Starbucks CEO HowardSchultz said in an interview with CNBC earlier.

There are Coca-Cola, Pepsi and Red Bull brands in the top 100 brands.

With the increase of consumers' health consciousness, the sales of carbonated drinks are facing challenges, which is also reflected in the brand value.

The first brand of carbonated drinks Coca-Cola's brand value dropped slightly from 4% to 80 billion 300 million dollars this year, ranking 5 to thirteenth.

Pepsi Cola's brand value fell 7% to 12 billion 200 million U.S. dollars, ranking 7 to eighty-sixth.

The brand value of functional drinks brand red bull increased by 3% to 11 billion 700 million dollars, ranking 4 to ninetieth.

Clothing brands enter the top 100 list.

Zara and H&M.

Clothing is the fastest growing brand value industry. The brand value of the top 100 list increased by 14% to 114 billion dollars over the same period last year.

This growth is led by sportswear Nike and fast fashion brand Zara, mainly because more and more consumers are concerned about health and fitness, and Zara's fast fashion is becoming more and more popular in China.

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The top three brands were twenty-fourth, thirty-fifth and seventy-ninth respectively.

The last H&M brand value is higher than the luxury brand Gucci (eightieth place).

Beer brands enter the top 100 list with Budweiser beer, Budweiser light beer and HeineKen beer.

Although faced with the impact of small hand brewed beer, the performance of the traditional big beer brands seems to be good. The brand value of the three big beer brands increased slightly this year.

Budweiser beer and Budweiser light beer are the two biggest trump cards of Budweiser InBev beer group (Anheuser-BuschInBevNV), while Holland brand HeineKen beer is the newest member of this year's top 100 list.

In April, HeineKen (HeinekenN.V.) announced that its first quarter results in fiscal 2016 said net profit declined, but the sales of beer increased greatly thanks to strong sales in Vietnam and China.

Last year, HeineKen's annual sales in the Chinese market showed a low drop in figure.

The top brands of personal care brands are Paris, L'OREAL, Colgate and Gillette.

France's L'OREAL group's beauty brand Paris L'OREAL ranked thirty-sixth, Colgate palm Brown Co., Ltd. (Colgate-Palmolive)'s toothpaste brand Colgate ranked fifty-fourth, and Procter & Gamble's men's beauty brand Gillette sixty-first.

In addition, there are only three brands listed on the top 100 list. They are the world's largest tobacco companies PhilipMorris, the tobacco brand Marlboro (twelfth), the baby care brand Pampers of Procter & Gamble (thirty-seventh), and the first Chinese liquor brand Moutai (ninety-third place), known as the "National Liquor", to enter the 100 strong again this year.