FOREVER 21 Former Vice President Changed To Xintiandi, Chief Product Officer Of Dream Bazar.

Recently, according to people familiar with the matter, the former FOREVER21 global product vice president Betsy Zanjani has decided to join the fashion business dream bazaar, as the chief product officer, responsible for the development and sale of all the independent brand lines of the dream bazaar.

By the end of May, Betsy had officially assumed office.

It is understood that Betsy Zanjani is the former

Vice president of global products and art director of Messi department store has nearly 30 years of experience in international fashion industry.

During its term of office, sales amounted to US $4 billion 500 million in Forever21 and more than 500 stores worldwide.

Founded in 2006.

It is the core network retail platform of the fashion supply chain management company, which is the core network of Yi Lu group. It is a vertical e-commerce platform with independent brands in China and a shopping platform for fashion products.

Now, a 10 year old fashion business dream, bazaar, is undergoing double tests of strategic adjustment and product upgrading.

In today's fast fashion, consumers have put forward various demands for design, quality and price. They are closely related to international fashion, high cost performance and convenience.

The magic weapon to win market competition.

"The entry of Betsy will enhance the strength of dream bazaar's international fashion product development, and Betsy has rich management experience in the sales of solid stores. She will also be responsible for the display and sales management of the shop under the dream bazaar line."

Dream bazaar China related responsible person said.

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The fast fashion brand Forever21 is officially stationed in Tianjin today. This is also an important step for China to enter the Chinese market.

GAP, which is facing a crisis of shut down, has shifted its focus to China.

It is reported that the store has a total of 1100 square meters, shops in addition to covering F21 clothing accessories products, will also display a number of other brands of products, such as F21 men and accessories, tannin, sports and footwear series.