Italy Fashion Brand Diesel Chose To Return To Singapore After 4 Years.

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The big crocodile Raoul, M) phosis has withdrawn from the Singapore market, and the Italy fashion brand Diesel, with the name of "rebellious boy", has chosen to return to the old land after 4 years.

It is reported that Diesel has spent a lot of money to redecorate its Paragon store in Orchard Road, Singapore's most famous shopping street, and is ready to join the fierce competition in the retail market for menswear in Singapore.

"We will expand in a large scale and will soon extend our business to more shopping malls," its responsible person said.

Diesel CEO Alessadro Bogliolo said: "I know the local market very well. Seeing the current development, we have every reason to believe that there is great potential in the Singapore market.

In terms of strategy, Diesel will pay more attention to the layout of the global retail network.

The choice of style and sales channel.

As for online sales, Alessadro Bogliolo said, "the company has opened e-commerce channels in the 90s of last century, and online sales are experiencing two digit growth, showing an exponential growth trend in Europe, the United States and Japan.

Nevertheless, we still think that physical stores are a good opportunity for brands to keep in touch with consumers. At the moment, there is no intention of moving all businesses to online. "

The fashion brand Diesel has a history of 40 years.

Watches, post shaving water, perfume and other categories, brand value of nearly 1 billion U.S. dollars.

Its marketing is quite bold. In 2008, it showed a pornographic film clip in 80s to celebrate its 30th anniversary.

In January 2016, Diesel announced the use of color / love / website PornHub to promote new underwear series.

As for Singapore's emerging market, domestic bigwigs also seem to regard it as a treasure.

In April 2016, Jingdong issued $1 billion notes and said it would be listed on the Singapore Stock Exchange. In July 2015, Ali 1 billion 200 million increased its capital to Singapore Post, aiming to get through cross-border logistics.