Deciphering The DNA In The Core Value Of The Brand Helps The Development Of China'S Children'S Clothing Industry

China's children's wear brand media influence awards have been settled in 2015. What are their successful passwords? What are their entrepreneurial ideas? Here we will decipher them.

DNA in the core value, with reference to their successful experience, helps China together.

The development of industry.

Reasons for winning awards

In 2015,

The number of stores has broken through 4000, with annual sales reaching 7 billion. With 4% of the market share, it has become the leader of Chinese children's wear brand, and is the most worthy market value of Chinese children's wear brand.

"Is it not in Barbara?" recently, from various entertainment news reports, it was found that many popular variety shows and fashion hot dramas appeared in Barbara children's clothing stores when shooting scenes involving parent-child bridges.

With the implementation of the second child policy, more and more celebrities are also keen on taking children's show as a hot spot. A variety of shows or TV shows that combine children, family and fashion will become a popular trend. The drama group will give priority to the famous children's wear brand store with fashionable image, good brand reputation and flexible cooperation.

It is reported that most stores in Barbara will upgrade their store image according to the new generation of parent child preferences and trends. On the other hand, in fact, the fashionable and rich products provide more options for the shooting of the major groups.

Perhaps it is this brand that can better support the needs of the children and children in the movie and TV drama industry, meet the tastes of the current fashion groups, and also achieve the position of Barbara in the fashion entertainment circle's "standard location".

In 2015, the number of Barbara stores exceeded 4000, with annual sales reaching 7 billion, increasing for more than 25% in three consecutive years, and becoming the leader of Chinese children's wear brands with 4% market share.

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Data show that in 2015, the size of China's children's clothing market was about 150000000000 yuan, and by 2021, it would reach nearly 300 billion yuan. Nearly doubled space for growth will bring new opportunities and challenges to the development of Barbara in the next five years.

In the first ten years of development, Barbara made China the first from zero. In the next ten years, Barbara strives to squeeze into the world's brand of children's wear.

This forum focuses on the development plan of Barbara brand in the next five years, and puts forward the general strategic goal of building Barbara into a Chinese market and accomplishments of world-class professional children's clothing products.

Qiu Guang, chairman of the board, said that the road to 2020 is of great significance and is integrated with Semir's fifth "Five Year Plan".

The company's overall plan is that by 2021, Semir platform will strive to achieve 80 billion sales, truly become China's leading and top 20 world multi brand apparel group; meanwhile, Barbara children's clothing plan achieves 25 billion of sales target, achieving the first cross world lead from China to the world.

To achieve this ambitious goal and create a brand dream, three tasks need to be done to promote the integration of the four.

Among them, three jobs refer to good products, good service and good distribution.

Among them, the key to good product is to design well, make good and sell well, strive to achieve product qualification rate and total warehouse pass rate to 100%, and realize the pformation from supplier OEM to ODM business mode.

Service is not a simple concept.

To serve well, it means innovating the organizational framework, enhancing the organizational capabilities, and deepening the operation and management of amoeba. At the same time, through the input of logistics infrastructure and the construction of two degree of satisfaction projects, we should strengthen the construction of institutionalization, systematization and standardization so as to further enhance the customer satisfaction.

The best allocation is to coordinate the interest relationship between the one or two level customers, and to provide benefits for the two or three level customers through the measures such as direct franchise and management. At the same time, we will strengthen the policy support for the first class customer companies, further expand the incentive scope, relocate the distribution mode, and implement equity incentive.

The four integration is the integration of local advantages and platform advantages, the integration of offline channels and online channels, the integration of product operation with consumer management, and the integration of children's clothing with other children's industries.

For Barbara, the next step is to strengthen confidence and have confidence in the future development of clothing industry and have confidence in Barbara's goal of achieving 25 billion.

At the same time, we need to have confidence in Semir's strategy and future layout as well as Semir's strength, responsibility and culture.

We must also have confidence in Barbara's team and have confidence in the industry we choose.

In 2016, Barbara insisted on sticking to the main business in the difficult economic environment, not being tempted by the interests of the outside world, without complaining and steadfastly making the garment industry do well.

The most important part is to stick to the brand, believe in the strength of the brand, and believe in the future of Barbara, and believe that the responsibilities of the client, the building of the team, the building of the platform and the mechanism of the partner will bring new strength.

At the same time, we must persist in innovation.

Through the innovation of production mode, service innovation, organization innovation and team innovation, we will create an innovation template for management and mechanism for Semir's future development.

In the light of the current situation of children's wear market, Barbara, general manager of Xu Bo, has carried out a detailed analysis, and put forward the next strategic development goal on Barbara's current industry opportunities, first mover advantage and resource integration.

He said Barbara will further push forward the pformation of business mode, focusing on users, upgrading products and integrating supply chain, and orderly promoting the pformation of big city planning and agent system to regional service retailers, so as to create competitive star product stories, and make Barbara a brand of children's clothing that is proud of consumers.