Chanel Deepens Plans And Promotes Sales Of Brands In China.

This afternoon, two exhibitions were held in Beijing in the afternoon and in the evening. "Paris in Rome", the Beijing handiwork exhibition hall, restored the scene in Rome movie city. Under the projection of high technology and the carefully built black and white scene, the street scenes of Paris once again appeared, and the models were smoked and dressed, wearing two colored Muller shoes or pearls.

Step on the show.

According to Chanel official, though

Creative director Karl Lagerfeld did not show up in Beijing show, and attracted more than 1000 guests to attend the event.

Bruno Pavlovsky, President of Chanel fashion division, said that the company did make important strategic initiatives in the Chinese market, including measures to adjust global product prices last year to narrow the gap between the prices of products in China and other parts of the world.

Because Chanel currently has Chinese customers traveling around the world, these customers rarely buy Chanel products in China, so Chanel hopes that some customers can buy Chanel products in China and plan to deepen their contacts with Chinese consumers.

According to public information, Chanel has only 11 stores in mainland China, but the brand does not intend to open new stores in mainland China. Compared with other luxury brands, Chanel's retail network in mainland China is relatively small, but Bruno Pavlovsky said the company is not in a hurry to expand its retail network.

Bruno Pavlovsky introduces that despite the common strategy of strictly controlling product distribution, a large number of surveys conducted by the company in recent years show that most of the Chanel products circulated in China are counterfeit goods, especially accessories.

He said that the fight against counterfeit goods in China is a never-ending war, but he believes that the new price system will help to combat counterfeit goods.

Bruno Pavlovsky stressed that in view of the rampant counterfeit goods in mainland China, the company will take corresponding measures. Otherwise, the overflow of counterfeit commodities will be in an uncontrolled situation, which will lead to Chanel's dilemma in the Chinese market.

He added that opening new stores and promoting sales is easy for companies, but this is not what companies want to do.

Bruno Pavlovsky points out that Chanel also hopes to enhance the viscosity of customers' brand clothing series. The garment series is the best selling category in mainland China.

At present, other luxury clothing series are struggling, and Chanel's strategy will help maintain its market share and market exposure.

The new series will be launched in mainland China on Wednesday. The introduction of Bruno Pavlovsky will provide some interesting experiences for Chinese customers.

He said that although Chanel was inevitably affected by China's economic slowdown last year, the brand sold double digit sales in China last year. As an increasingly mature market, China has a small share of Chanel in the market. Therefore, he believes that Chanel still has many opportunities in the Chinese mainland market.

Bruno Pavlovsky pointed out that the global sales performance in 2015 was satisfactory. Although sales grew less than in 2014, sales of some stores still recorded double-digit growth. The company believed that the price adjustment policy was very correct, and that the slowdown in sales in China was just as temporary as in other regions.

Pavlovsky revealed that over the past five years, Chinese consumers have become the biggest consumers of Chanel sales growth. They are not only in China, but also around the world. As the demand of Chinese consumers has been satisfied all over the world, the company believes that the slowdown in China's regional growth is also very normal.