Adidas Also Has Its Own Robot Factory In Germany.

Adidas, an international sporting goods giant, is starting to build robotics.

A few days ago, Adidas announced that they were ready to start the robot factory Speedfactory in Germany. It is reported that Speedfactory is in capacity, accuracy, and new. Design The general assembly has been greatly improved. The first batch of shoes produced by Speedfactory will come out in the second half of this year, and mass production is expected to start next year.

It is reported that robot factory is located in Germany. Speedfactory Covering an area of 4600 square meters, it began to appear as a pilot in December last year.

　　 Adidas Decided to hand over the factory to its strategic partner, Oechsler Motion. In addition to increasing capacity, the plant can also help companies reduce marine gas emissions and the use of adhesives.

In addition, Adidas also revealed that second Speedfactory will be opened in the United States.

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This is the word used by Adi in describing this brand new factory. SpeedFactory is located in Ansbach, Bavaria, in the southern part of Germany, with an area of 4600 square meters. It is not far from Adidas's headquarters building in Bavaria. The factory will be operated by Oechsler Motion GmbH, Germany automation company, with automatic production of robots, with only 160 technical posts reserved.

There are comments that SpeedFactory will pose a threat to Adidas's manufacturing industry in China. Earlier, Foxconn laid off 60000 people and introduced robotics led automated production systems. At the same time, the cheaper labor force in Indonesia and Vietnam also makes this worry even more obvious. The response of Katja Schreiber Schreiber, a senior public relations director of Adidas group, is: "Adidas now produces 301 million pairs of shoes every year, which is growing by two digits per year, excluding clothing and accessories. We are also expanding our traditional purchasing and supply chain. "

ADI is trying to placate the nerves of these factories. But because of the change in consumer behavior - they want to get the latest products faster - this closer to the target market automation production mode will be the inevitable direction of spanformation. "The current industry mode is that most of our products are purchased from countries that do not consume ADI products. Customers may buy our shoes after months of placing orders. "