Huidong Shoe Industry "China Well-Known Trademark" Increased To 2

According to the special plan for industrial development of Huizhou Dayawan New Area (2014 - 2030), Huizhou and Dayawan New District will promote the pformation and upgrading of the women's shoes industry of Jilong and Huang Bu, guide enterprises to scale production, strengthen the integration and extension of the industrial chain and build their own brands.

The plan proposes that Huang Bu and Jilong should be the main body to enhance the regional brand of "Huidong women's shoes production base" and so on. By strengthening brand building, promoting technological innovation and developing circular economy, the industry will be pformed from labor-intensive to technology intensive.

Walking on the streets of Huang Bu Zhen and Jilong Town, shoe material stores and leather shops can be seen everywhere. Shoes and businesses are everywhere.

In the locality, the footwear industry has been developing for a long time, and the total economic volume is also growing.

In 2015, the number of shoe industry units (including enterprises and self-employed households) in Huidong county was 6265, 950 million pairs of shoes were produced, and the total output value was 31 billion yuan, an increase of 5.1% over the same period last year.

In recent years, the footwear industry at home and abroad is not booming, and some small factory shoe factories that rely on exports have fewer orders, and feel that business is becoming more and more difficult.

However, some local shoe manufacturers, who are mainly domestic brands and have their own brands, say that the impact on them is not great.

In Huang Bu's letter Lida, swan star shoes company, we saw a busy scene in the production workshop, and shoes products were flowing rapidly in different processes of the assembly line.

"Our company produces about 1000000 pairs of shoes a year, and the order is now saturated."

Mr. Liu, the workshop director of Swan star Footwear Co., said that they are busy with production every day, and basically do not worry about order problems.

"We used to have 85 workers in a production line, and now there are only 58 people."

Luo Yongsheng, deputy general manager of Swan Footwear Company, said that the company introduced new technologies and standardized production of machines. The annual investment in upgrading equipment was around 1 million yuan, and the production efficiency was improved by updating technical equipment, pforming technological process and strengthening quality management.

Last year, its brand name "brand" was also awarded.

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Like this, more and more Huidong shoe companies are stepping up their R & D efforts, becoming more sophisticated from the previous extensive ones.

Nowadays, the footwear industry in Huidong has 2 well-known trademarks in China, 11 famous brand products in the province, 21 famous trademarks in the province, and more than 1000 shoe making enterprises have set up product research and development centers, more than 100 of which have established long-term cooperative relations with universities and research institutes, and 12 of them are recognized as municipal engineering R & D centers.

Deng Jinjun, director of production and operation, which is mainly engaged in domestic marketing, believes that the company has its own brand "Lok Man Qi" and is also known as the famous trademark of Guangdong province.

In terms of market development, the shoe company has not only more than 300 chain stores, but also an e-commerce platform.

"The big market environment is stagnant, which is mainly for us.

We should work hard in terms of product quality and sales channels.

At the local level, shoe companies are also developing through e-commerce platforms.

"We build our own brand" ocandy "on Taobao, focusing on the market development of Huidong women's shoes.

Uncle's home

The company also provides marketing planning for more than 100 small and medium-sized sellers in the Huang Bu Ji Long area.

Because of the vigorous development of shoe business, the local express logistics industry has maintained steady growth.

Huang, manager of STO Jilong branch, said that the daily average business volume of the company in the Jilong yellow port area reached 10 thousand orders, almost all related to shoes.

The responsible person of the new Dayawan rim said that enterprises should take the enterprise as the main body, take independent innovation as the driving force, and take informatization as the means, with various industrial parks and industrial clusters as the carrier, vigorously promote technological pformation, R & D design, brand enhancement, channel development and industrial chain integration, and promote the scale, technology, brand and benefit of traditional industries.

The plan clearly sets up a public service platform for the manufacture of women's shoes, and sets up a comprehensive business service center for women's shoes, including women's shoes creative design, new product display, intellectual property protection registration, product quality detection, footwear information release and product marketing.

The plan also puts forward that in order to further enhance the comprehensive quality and influence of women's shoes base, we should strengthen the new product design and brand building of women's shoes, strengthen cooperation with famous women's shoes design institutions and brand promoters, introduce creative talents of women's shoes, and establish provincial and even national women's shoes creative design bases.