At Present, UA Has Become A Direct Competitor Of Nike And ADI.

Founded in 1996.

It has become

and

The direct competitors are rising rapidly, and the means of narrowing the gap are becoming more and more abundant.

UA continues to rise. The final venue is still the United States, of course, but China is a prominent Normandy.

Real Madrid is still the most valuable club in the world, and NBA is still the most valuable player in the world.

This is the result of American sports marketing analysis. There seems to be not many stories that can be told.

However, sports brands around sports organizations and sports individuals have various story connotations.

Real Madrid and equipment sponsor Adidas signed a new 10 year contract, higher than Manchester United's 75 million year old 10 year Adidas contract, but not long ago Chelsea announced that they would terminate their cooperation with Adidas through buyout.

Adidas continues to maintain the world's highest value Real Madrid, with Manchester United and Bayern in the two most important European markets.

According to the marketing analysis in the United Kingdom, Chelsea will ask at least 50 million pounds for the next equipment sponsor in a single season, otherwise the gap between them will be bigger and bigger than that of Real Madrid. Only this season, Chelsea will slide down. There will be no chance for European war in the next quarter. At this time, the choice of negotiation is not the most convincing opportunity whether the sponsors are Under Armour or Nike.

According to media analysis, UA may be a positive follow up - the contract between UA and Chelsea's city rival, spurs, which expires next season, while the UA's 7 year sponsorship agreement with Southampton is not very high.

In July 2012, UA signed a 5 long contract with the Premier League spurs club.

The 20 year old youth sports brand has not stopped for half a minute.

Curry Championship NBA regular season MVP, overwhelming advantage, he and UA cooperation, complement each other.

Basketball is different from football. Nike was once the absolute leader in this field, but Currie was born out of the world. The dominant performance of this sport has enlarged the market image of UA again.

You know, 10 years ago, UA was still a little-known brand. It's hard to imagine that in 10 years, it can match the brand giant.

Curie is the image face of NBA. Newton and Tom Brady are the image representatives of NFL. Blaise Harper and Clayton Ke Xiao are the spokesmen of MLB. Copland is the first black collar dance in the American Ballet Theatre, and Jordan Spieth on the golf course.

If these people are not Nike's athletes, it is enough to be surprising. If these people are UA faces, they are more unexpected.

This list can be longer, but the list of these people is the leader in sports and art in the most important American market.

UA will have enough time to cooperate with them.

Currie was 28 years old, and he had a contract with UA until 2024.

Harper is 23 years old and has a contract for at least 10 years.

Spieth is 22 years old and has just renewed his contract for 10 years.

Think of it as a brand founded in 1996. It even surpassed Adidas in the North American market in 2015 and climbed to second place in sales of sports shoes and sports equipment.

In the first 8 months of 2015, sales in the North American market, UA reached $2 billion 600 million, according to reports, Adidas only 1 billion 600 million dollars.

Of course, Nike is still a huge monster, 11 billion dollars.

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The boss of the market is still Nike. There is no doubt about that. But UA has been rising rapidly in the era of social media interaction based on mobile Internet, and its means of narrowing the gap with the leader are becoming more and more abundant.

Depe, a football player in Holland, is one of the spokesmen of UA.

The help of mobile Internet to sports brand is the convenience of payment.

Each sports brand will continue to maintain their physical store in the central store, but the meaning of the existence of the physical store will be pferred from the actual sale to the physical object faster, because even in the physical store, mobile payment will be more convenient than cash or credit card payment.

Traditional sports brands, whether ADI or Nike, have invested a lot of channels in the long run. These channels are the stabilizers of market share, but they will also bring more large company diseases.

On the contrary, it is the brand of UA. With the help of mobile Internet, it can realize brand display, deep user service, and achieve faster sales and cash withdrawal.

Lighter weight can help new brands speed faster.

A potential, temporarily difficult data quantification factor will also be a problem for Nike ADI, that is, they must digest the barriers of brand aging and brand culture solidification, and UA can embrace new and new people with open arms.

A football shoe that has been banter as "the northeast big flower jacket", the spokesman is only in the Manchester United's Holland winger DUP, who has been popular after listing, because the technology is leading, the shoes are better, not necessarily, but also because "it is different", but also because "it is not Nike and Adi".

Unfortunately, the North American market is hot, but in the Chinese market, UA has not yet had time to show its muscles.

Related to sports goods, the three largest market in the world, Europe is a collection market with internal ravines, and the United States and China are the unified market.

If UA continues to rise, the final venue will still be the United States, but China will be the highlight of its Normandy.

Brief introduction: Yan Qiang, senior sports media man, vice president of the former sports world weekly newspaper and deputy editor in chief of NetEase, plan and host the internet talk show "super face theory".