Moschino'S Parent Company Aeffe Is Finally Over.

Moschino, who has been known for its funny and spoof, has finally entered the investment harvest period.

Recently released quarterly earnings report, it is shown.

Leading the traces of Aeffe investment growth.

It is reported that in the first quarter ended March 31, 2016,

Net profit rose 26.7% to 5 million 700 thousand euros compared with the same period in the same period last year, while EBITDA grew 11% to 13 million 900 thousand euros, a 70 basis point increase over the same period last fiscal year.

In the first quarter, Aeffe income totaled 76 million 200 thousand euros, a slight increase of 7% compared with the previous fiscal year.

The group said that the decrease in retail revenue was mainly due to the decrease in the number of visitors to Europe.

However, due to the rationalization of the Chinese market in the group layout, and Moschino's sales in China, the performance in China is in line with the group's expectations.

However, due to the negative impact of the European market, the group's share price fell to 1.12% euros on the same day to 1.15 euros.

It is precisely because of the strong response of the Chinese market that the group said that the future will accelerate the layout in China and is expected to add 5 to 10 stores a year.

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If this is the most fashionable change in the fashion world, it is probably the rise of the show and the buying mode after the show.

But for fashion brands, this is not enough.

Although some people think that fashion week is just a group of people's Carnival, in fact, in terms of business mode, fashion week is not only a class division, but more importantly, it has more opportunities for real consumers to face the products they consume.

Recently, Moschino began to enlarge.

The Moschino of Made fashion week will be held from June 10th to 11. The high profile will announce the sale of 2017 men's wear and 2017 women's wear series tickets on its official website.

The news almost made the industry in an uproar.

Because in the past, those who could get tickets for the show were not rich but expensive. They were generally authoritative figures, fashion editors, fashion leaders and so on.

And this model is popular, to a certain extent, let more consumers, but not professionals to enter this link.

If the previous webcast and post show purchase mode are to conform to the development of the times, then Moschino's practice is obviously the "flattering" consumer behavior of the big players.

However, it is hard to say that Moschino still wants to maintain the "high-end" image of Moschino after its recent shrewd "exploding" design and the show buying mode.

Obviously, in some ways, there is no "high-end" image in Losangeles.

Moschino is also understandable.

However, for more brands, keeping the attributes of design is far more intelligent than "flattering" consumers.

As Moschino, which has always valued consumers and emphasizes commercial attributes, there is not much definition of "flattery" or "flattery".

But still feel that this crazy mode of wrestling is the reason why many years of fashion week tradition still has its unique advantages and nothing to say. Just because of the orderly operation between supply and design, the mode of buying after the show has no way to replicate this success in a short time, and it is more successful than it is.