What Is The Importance Of Wearable Technology Devices?

One of the next major opportunities and challenges for the industry is to use digital technology potential to generate momentum.

Mobile technology and wearable devices are changing sports and sports at a rapid pace.

WFSGI visited Wearable Technologies AG executive wear wearable technology expert Christian Stammel.

1.Christian, we should understand the term "wearable technology". How would you describe this phenomenon? How many phenomena refer to the "digital revolution"?

We define wearable technology as an electronic device that is tightly attached to the body, the body or even in the body.

In addition, in terms of wearable devices, we see that more and more digitized data are stored and more focused on software, rather than on the trend of hardware devices.

This is a smart move because it means that wearable devices only need less storage space, which in turn means that devices can be smaller, lighter and require less energy.

In addition, the ability of wearable devices to interact with their intelligent environment will increase the value of users' use of devices.

Over the past few years, we have seen the healthy growth of wearable technology market.

The sports industry has always been one of the most important market blocks in the market and is the first to use consumer goods to make real profits.

The latest research report estimates that the market will be about $30 billion to $173 billion in 2020, which may change due to different product categories.

For the sports industry, we only studied the single product of fitness tracker, and estimated that the market size could reach US $54 billion before 2019.

3. what is the meaning of this industry? Wearable device is not a traditional sport product: will it lead to further diversification of sports products industry?

Wearable devices for early sports use are only for semi professional and professional athletes.

Today, a wider group of people is interested in using wearable devices to keep fit.

For these

A challenging factor in retail is that they need to explain more about the Point of Sale. It may also be difficult to find a suitable location in the retail space.

For running, wearable devices should be put together with running equipment.

However, the location of the general fitness tracker is even like jewelry.

Best Buy has done a great job. How to do it is a good example. Although it is not a sporting goods retailer, retailers can learn a lot from it when it comes to sales level.

However, the great thing is that wearable devices will push new customers into the market, because for today's general public, they have become a living accessory.

4. how does retailing respond to digital pformation?

LPOS teaching is the key and good after-sales service.

For the latter, we see that some app applications have great potential.

But we also see that the actual retail business is becoming more and more digitized.

All major sporting goods companies are preparing for the pformation of the block, just like Adidas's recent acquisition of Runtastic, Under Armour and MapMyFitness.

5. how can wearable technology change the experience of sports?

In fact, you know that you have accomplished everything with less technology and equipment.

Cheating seems to be very difficult; even if you train yourself only, you will truly realize your own ideas.

Today, devices can give guidance, like a digital coach, and help people achieve their goals quickly and effectively.

Ideally, they will not change practical experience, but only improve your overall experience.

For example, when taking environmental data into account, your wearable device can tell you that haze is too high in the urban area to go out for running, and you are advised to run in the city on this day.

This is just an example, but the power of situational application can be huge and positive for the user.

6. do you have any data to show how wearable technology can affect participation in physical activity?

The wearable device used for fitness is of great social influence and can change the real life style, especially for people who are not professional sports.

However, research shows that people often use the wearable device for only three months, and then they never put it back.

This is why the situational application intelligence of the device is so important to keep users interested.

Now, a number of medical insurance are suitable to use fitness tracker as tools, although we do not know if this is the right way for them, for individuals, the use of such products can have a large personal interest.

However, because everything related to sports, the tracker will not work hard for you, such as having the right diet and exercising regularly, but it will definitely stimulate your motivation.

7. what is the implication of statistical data for general mobile devices and data for the trend of networking?

"Big data" can be popularized in the world of wearable devices.

It is important to ensure that certain standards can be interconnected with each other as far as possible.

As mentioned above, situational application intelligence is vital not only for sports, but also for the success of wearable products. And if devices and intelligent environments can not interact with each other, these applications will not happen.

Our cooperation with T V S D group makes communication between devices and devices easier, and we will first touch the whole world, and only products with wearable technology signs are up to our standards.