UGG Will Expand The Category To Life Brand Pformation, Not Just Snow Boots.

A killer for fashion is snow boots.

Such a warm single product should be a welfare for the cold star people, but the fashion can never be fashionable. If you want to have a sense of fashion, you will lose warmth.

So, embarrassed, UGG recently announced that it will be pformed into a lifestyle brand.

Last month, UGG even invited supermodels.

As the world's first brand ambassador.

In order to get rid of the long "no fashion" symbol, UGG recently launched a new brand in the United States.

At the same time, it also developed footwear, household casual wear, accessories and household items, and tried to become "lifestyle brand" from the "snow boots brand".

Although the industry is not very optimistic about the future of UGG,

The comfort orientation and the fashion industry itself are in conflict. UGG also brings more possibilities and comfort to the needs of the people and the general public.