Zalando Has To Go Faster.

At present, the fashion business is still very large.

But for some companies, a quicker step may be a better way, but this further step usually costs.

Group pointed out that the main reason is that the group has increased investment in R & D and marketing, resulting in the loss of profits.

But the group insists that it can still achieve annual revenue expectations.

In addition, the group is right.

The setback also pushes responsibility to the weather and exchange rate.

Recently, fashion business

In the first quarter, the group's revenue recorded an increase of 23.7% to 796 million 100 thousand euros, slightly less than the 7.888.01 billion expected by the market, and the gross profit margin fell 310 basis points to 14% in the first quarter.

In addition, the group's EBIT recorded a decline of 30.6% to 20 million 200 thousand euros, which is also inferior to market expectations of 23 million 300 thousand euros.

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Zalando, a European fashion business, recently released its first quarter earnings report. It is reported that in the first quarter of March 31, 2016, the total business revenue of the group rose from 22.5% to 24.5% to 788 million to 801 million euros. Although this data is already an advantage compared to a dismal fashion apparel market, the growth of Zalando in the first quarter is obviously less than the expected 822 million to 833 million euros for market expectations.

And the Group believes that Beyonce and Topshop cooperation movement trend brand IVY Park listing can play a greater role in promoting sales.

On the other hand, the group's slow growth was interpreted as Easter at the end of March, resulting in a decrease in sales behavior, thereby dragging the group's sales performance in the first quarter.

The group dropped to 20% - 25% as early as the 2015 fiscal year report issued in early March, so the group's performance in the first quarter was in line with the group's own expectations.