How Does WAL-MART Adjust Its Membership?

WAL-MART has said that it has established a number of new order delivery centers, so that it can provide faster and lower cost express services.

By the end of 2016, WAL-MART will have eight warehouses and order delivery centers in the United States, and WAL-MART will also recruit local express companies to provide parcel delivery service for consumers.

Amazon has become the world's largest e-commerce website. The secret of its biggest success is the Prime service, which greatly improves consumer loyalty.

Now, Amazon's important rival in WAL-MART's online retailing field has also launched targeted services to weaken Amazon's advantage.

In the Prime service, Amazon users pay $99 a year, which can get free mail service on two days (some goods are delivered faster), and members can also get free video and video, digital books, free online music and other benefits.

The membership system is considered the key to the success of Amazon.

According to the US technology media BGR, WAL-MART has been right.

"ShippingPass" has been adjusted.

Users pay $49 a year (less than US $50 in the past $50), and can become a postal member, half cheaper than Amazon.

In addition, the date of service promised by WAL-MART was three days ago, and WAL-MART announced that it would be delivered on two days in some areas.

In addition, this service has no minimum purchase amount.

WAL-MART says it has built up a whole new batch of products.

Therefore, it can provide faster and lower cost express service.

By the end of 2016, WAL-MART will have eight warehouses and order delivery centers in the United States, and WAL-MART will also recruit local express companies to provide parcel delivery service for consumers.

As we all know, WAL-MART is the largest supermarket chain in the world, and WAL-MART has entered the retail industry in the United States and other markets.

Unlike Amazon,

It can rely on a large number of existing ground store facilities and networks to complete the delivery of orders.

In the competition of e-commerce, service providers are hard to widen the gap in terms of commodity size and so on. Therefore, the level of express delivery has become the focus of competition. In the past few years, Amazon has invested heavily in the field of logistics and express delivery.

In April, Amazon announced that it would increase the coverage of service delivery from 16 cities in the United States to 27 cities.

In addition, Amazon has a layout in the areas such as truck long-distance freight and air cargo. Amazon China also obtained a license for ocean shipping from the US government. In the future, goods purchased by Chinese factories may be pported from China to US ports directly through container ships, and then directly distributed to buyers through long-distance trucks and local express networks.

Amazon is also studying UAV's research on parcel express, and at the end of last year, WAL-MART has applied to the US government regulatory authorities, and is also preparing to use UAVs to provide online shopping service.

According to reports, WAL-MART has 4600 supermarkets and more than 150 commodity logistics centers in the United States.

And 80 of them can also serve as the online shopping order delivery center.

With the upgrading of logistics and express industry, WAL-MART's competitiveness relative to Amazon is improving.

It should be pointed out that not all WAL-MART online shopping products can support two days of delivery. The initial stage will include about 1000000 kinds of commodities, and about 7000000 commodities on the future website can support two days' delivery.

However, compared with Amazon, the biggest weakness of WAL-MART's mail membership system is that there are no fringe benefits (such as music, books, etc.).