Banana Republic Hopes To Buy The Express Train Now.

Fast fashion brand

I hope I can buy the express train now, and the brand chooses to send the autumn series to the online platform immediately, but the goods haven't sold out yet.

However, this move has been milestone enough. GAP group CEO Art Peck said the brand made remarkable efforts during the fashion week of New York, but later said that the company had realized that the customers would not immediately arrive at Banana Republic to find the latest fashions.

"We are trying to lead fashions and trends, and consumers do not want Banana Republic to do so," Art Peck said in a recent earnings call conference of Gap group.

In addition, the brand has begun to operate now look at the current buying mode, from the consumer point of view, the current results have not reached the sensation of Proenza Schouler.

The brand is trying to get closer to consumers, because consumers are the core elements of the fashion industry. As a whole, the discussion of this new model will not be ignored and will continue.

And if consumers do not want to buy big fur coats in sweaty August, that is enough reason for the fashion world to change radically.

"Fashion has always been a product of the separation of function from form," explains Jackie Chiquoine, deputy director of WGSN retail intelligence. "The system that we buy now will make the brand more concerned about the functionality of the design."

Jackie Chiquoine analysis said: "the distance between the T season and the retail season is partly due to the needs of buyers, fashion editors, stylists and VIP customers. Not every product of every show will eventually go to the retail terminal, and the production process required by fashion is often not sustainable.

Fashion series needs to be displayed secretly to the industry, and fashion industry is always interested in cultivating exclusive needs of customers.

Jackie Chiquoine predicts that the fashion week schedule and the current fashion show test will probably break the fashion of all seasons.

She explained: "if half of the designers are making seasonal costumes, and the other half of the designers will remain the same, as most French and Italy designers do, inevitably, people will no longer care what the season is, and begin to focus on what products are more innovative and stimulate the desire to buy."

However, there are many changes in the implementation of this business model, especially from the buyer's perspective.

Intermix, fashion director GiaGhezzi, said in an interview: "as a multi brand retailer, this is a more difficult task for our purchasing team.

Because this model will radically change the way we treat more than 200 brands.

And production plan. "

In addition,

And outside London, consumers are giving orders to the fashion industry, saying they will never accept the current buying mode.

The board of directors of the French Fashion Association, which is responsible for managing the fashion week business in Paris, has made joint protest. A highly consistent vote is still in fashion week to show the fashion that will not be listed in the next 6 months.

The brands that agreed on this decision included Herm s, Dior, Chanel, Yves Saint Laurent, Balenciaga, Lanvin and Dries Van Noten.

Now we see that the fundamental problem of buying fashion shows is that consumers do not want to wait for 6 months to complete the purchase. Editorialist Davidson Kate, co-founder of online accessories boutique, said: "the faster the synchronization between buyers and goods, the faster we can increase the frequency of consumer shopping, so that consumers can continue to consume." Davidson

Kate Davidson Hudson said: "when boots and coats are listed in August, the demand for equipment for autumn and winter has begun to decline for most markets.

This is the biggest system disorder, which will have a significant impact on designers and retail profits. "

French brand A.P.C. designer Jean Touitou told fashion media Fashionista that all discussions around the new model were all hype in the press.

Jean Touitou said: "I swear that this mode may take a quarter or two quarters, they will leave a large amount of stock, and then they will launch another idea."

Even in New York, not everyone agrees to give up the traditional fashion agenda.

Designer Alexander Wang admitted that he had not been able to catch up with the current buying trend, but he had not yet seen the rationality of the model.

Alexander Wang told the media: "the business of brand 80% is wholesale, but if buyers enter the fashion week, some changes will become a hindrance to us."

However, this buying mode is of great benefit to some designers who own their own stores, e-commerce platforms and production teams.

Fashion industry must also follow the rules of Commerce.

Now, buying fashion shows for designers is conducive to product distribution and production.

Industry analysts said: "for designers who do not have their own retail outlets, they must quickly design a series of designs for the fashion show mode, then price and confirm the sales method, then schedule the cloth and make them, and ensure that they can deliver to the retailers immediately after the fashion show is released. The fashion retailers certainly hope to do so, but for designers, this will be a huge challenge."