Familiar Brands Are Being Rectified.

Taobao released "Taobao luxury brand commodity rectification notice" (hereinafter referred to as "luxury goods consolidation notice"), the world's largest electricity supplier platform will fear a new round of commodity shuffling.

Why did Taobao choose to launch the "luxury goods consolidation notice" at this time? What luxury brands will be involved? Will the seller lose? With these questions, the reporter interviewed Tang yuan (ALI flower name), manager of Alibaba luxury goods counterfeit prevention and control project.

He told reporters that the purpose of the new regulation is to increase the entry threshold for commodities and better safeguard the shopping environment and market order of Taobao.

The platform is not worried about the loss of illegal businesses.

Tang Yuan told reporters, "the announcement aims to improve the entry threshold for goods, better protect Taobao shopping environment and market order."

According to the world customs organization, counterfeit goods account for 10% of the total volume of Global trade in the fashion industry. Among them, the luxury goods with high price and huge profit margins are the "worst hit areas" in this respect.

With the continuous development of the Internet, Hai Tao has become one of the main channels for many consumers to buy luxury goods. However, the problem of the spread of counterfeit goods has been difficult to solve.

Although Taobao issued a new regulation to improve the entry threshold for luxury goods, but through search, the reporter found that many sellers still do the blocking treatment on the brand logo, describing the way to simplify the brand name, and releasing goods that mislead consumers.

Such as "Xiaoxiang classic classic dress", "GU*C*CI Sunglasses", "V character female bag" and so on.

Wallet and sunglasses are rare.

"So misleading.

The labels of people, we call them "variant words" and "stacked brand words", are illegal businesses that evade supervision and punishment by using variant words, stacking brand words, and even distributing products across categories.

In the early days, we were very difficult to handle such misleading labels, but now, through big data technology, we are constantly optimizing the publishing rules to restrict the release of these commodities.

We have a special renovation project, which will be launched at the end of May, and will soon be disposed of if it has been misled.

Tang Yuan said.

Tang Yuan introduction, from May 20th, Taobao will strictly verify the relevant vouchers of luxury brand products.

When the seller publishes or edits some luxury brands, he needs to upload relevant vouchers (such as invoices, shopping mall purchase tickets, brand authorization letters, etc.).

After uploading, Taobao will carry out the information in 3~5 working days.

After the confirmation of the objection by the right person / Taobao network, the seller can release the commodity under the brand.

As for purchasing agents (purchasing overseas and Hong Kong, Macao and Taiwan), if the stock type is non spot, the purchase information should be completed when the commodity is released, and the relevant voucher of the commodity will be submitted after delivery.

If the certificate is not submitted or the audit is not approved, the relevant commodity will be deleted and the funds may be frozen.

Tang Yuan told reporters that "luxury rectification notice" is still a preliminary version, with the upgrading of background functions.

More details will be issued.

"In the future, we will introduce more and more detailed rules and regulations to improve the shopping experience of consumers."

And what luxury goods will soon become the focus of this rectification, Tang Yuan said: "the scope of rectification is gradually expanding and deepening. At present, we are familiar with luxury brands."

In addition, with the release of the "luxury goods consolidation notice", there are concerns that the new rules will not allow many small businesses to survive, and Taobao will lose many businesses.

In this regard, Tang Yuan said "no worries."

"Ali is pouring into the power of the whole group to declare war on all kinds of selling and misleading consumer behavior, and there are fewer merchants on the platform, and the platform is a step closer to victory."

But Tang Yuan also expressed concern about how to establish closer cooperation with the brand side so that the brand can understand their planning.

"The announcement of the" rectification of luxury goods "is just the beginning.

On the one hand, we need the support from the brand side. On the other hand, we need the brand to understand our planning and rhythm.

Many things need to be done step by step. Rome was not built in a day.