How Can Traditional Markets Achieve Pformation In The Tide Of Internet?

A few days ago, Hangzhou introduced the implementation opinions on promoting the pformation and upgrading of the "Internet +" market in the specialized market of commodities, aiming to accelerate the upgrading of Hangzhou's commodity market.

The opinions will come into force on the 27 day of this month.

Hangzhou is a large market, with various commodity specialties.

It started earlier, and the total quantity and scale were relatively large.

However, the traditional market has been hit by e-commerce and has encountered many problems.

As the economy enters the new normal, new business formats are constantly emerging, especially the application of e-commerce is becoming more and more common. It has a huge impact on the traditional mode of operation and concept of the professional market. Some markets in Hangzhou are experiencing a decline in turnover, a decrease in efficiency or even a loss.

How can traditional markets achieve pformation in the tide of Internet? A famous Sijiqing in the whole country.

The market has come out of a new way of integrating traditional markets with the Internet.

Sijiqing market early layout the layout of the market e-commerce, tasted the "sweet" touches. Last year, the Sijiqing apparel group through the PC end of the "Sijiqing clothing network" and mobile phone mobile terminal "mobile Sijiqing", the total volume of Internet wholesale and retail sales reached more than 2 billion yuan, an increase of 12% over the same period last year.

According to our opinion, Hangzhou will promote the existing commodity market in two stages.

Transformation and upgrading.

The first stage is the pilot stage. In this year, 1-5 commodity markets with better conditions are selected in each district and county (city) to implement the "Internet +" pformation and upgrading pilot project. The completed commodity market should have an independent e-commerce website or a third party e-commerce platform, and the proportion of market operators will be more than 50%.

The second stage is the promotion stage, with time from 2017 to 2020. It will be pushed forward through pilot, demonstration, publicity, training and other measures, so as to promote the pformation and upgrading of the commodity market in the whole city, and initially form a number of modern commodity specialized market clusters with reasonable space layout, advanced information level, and substantial improvement in circulation service level, so as to create typical and state-level e-commerce demonstration bases and demonstration enterprises for the pformation and upgrading of traditional commodity specialized markets.

At the same time, we will clearly promote eight major means to promote the pformation and upgrading of the commodity market in the city.

Sijiqing's traditional market pformation, technology network and modern logistics are wings.

As early as 2001, Sijiqing group, the head of the Sijiqing group with sharp commercial sense of smell, started the layout of the market electronic commerce early, and set up the B2B information platform of China's clothing network.

In 2008, the Sijiqing clothing group set up a special network technology Co., Ltd., mainly developing the electricity supplier business.

In September 2014, after exploring, Zhang Tianxiang, the youngest post-80s operation director of Sijiqing Network Technology Co., Ltd. and his colleagues developed an independent professional clothing wholesale business platform, developed a APP called "Mo Street", and built an e-commerce platform for the upstream merchants and downstream wholesalers in Sijiqing.

Today, the APP has been online for more than a year, and already has more than 1000 self produced brand dealers, with a total paction volume of more than 100 million yuan.

Another group of more surprising data is that last year, the Sijiqing Apparel Group achieved wholesale and retail sales of over 2 billion yuan through PC's "Sijiqing clothing network" and mobile phone's mobile phone "Sijiqing", an increase of 12% over the same period last year.

"Network company has been established until now, a total of more than 100 million down.

I think the market is worth it today. "

Zhu Hao Chun said that the traditional market pformation must strive for two directions, one is the technology network, the other is the modern logistics. With these wings, the traditional market can truly realize the continuous take-off after the pformation.