Luxottica Invited Wu Yifan, Hong Kong And Macau'S Performance Is Still Worrying.

Although some time ago

Wu Yifan was invited to sell Ray-Ban eye as spokesperson, but the prospect of Luxottica is still not very bright.

In particular, the weak sales in Hong Kong and Macao still make Luxottica's sales performance poor.

It is reported that in the first quarter of March 31, 2016, the group's revenue increased only 2.5% to 2 billion 266 million euros, and the total income in the Asia Pacific market was 5.5% down to 281 million euros.

In addition, in the first quarter, the group's retail business grew by 4.8% to 1 billion 331 million euros, while wholesale business dropped to 0.6% euros to 935 million euros.

At the same time, as a result of Italy listed companies

Therefore, the first quarter and the three quarter of the listed company's earnings will allow for non voluntary disclosure.

Luxottica did not disclose the profitability of the first three months.

The group said it was satisfied with the first four months of fiscal year 2016.

Despite the growth in other markets, the main reason is the continued downturn in the Hong Kong and Macao markets.

The sales performance is not satisfactory.

And because of the weak sales in Hong Kong and Macao market, it has also dragged down the excellent performance of other markets in the Asia Pacific region.

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If you brush the ticket today, you will find that your ticket will be "casual" more than a Ray-Ban advertisement.

As an old brand of sunglasses, although Ray-Ban has been in the Chinese market for a long time, it has always been more cautious.

So what is the advertisement about this time?

This is to say about the parent company Luxottica.

It is reported that in the 2015 fiscal year ended December 31, 2015, the total business volume of the group increased from 15.5% to 884 million euros in the previous fiscal year, of which the total wholesale business revenue of the group increased from 12.5% to 360 million euros in the previous fiscal year.

The group's retail business also recorded a double-digit increase of 20.3% to 540 million euros.

The total net income of the group increased from 22.5% to 144 million euros.

In the current fiscal year, the general downturn has not affected the growth of Luxottica. Instead, it has benefited from the expansion of overseas markets, which has led to the rapid development of Luxottica group's retail business.

As the main force of growth, Ray-Ban's profitability is also not affected by the market.

However, in view of the fact that Ray-Ban's brand positioning is not more in line with the needs of the younger consumer groups, the pformation of the brand has begun to grow younger.

Although Ray-Ban has entered an exclusive official website after entering the Chinese market, it has also set up flagship stores such as Tmall to adjust its retail structure.

However, this is clearly not enough for consumers to become increasingly "crafty".

Therefore, at noon today, Ray-Ban was advertising on the ticket ring quietly.

And the protagonist of the advertisement invited the new generation of small meat Wu Yifan.

In the movie, he talked about his hard work, and thus exported the theme of "true self". Moreover, in the movie, Wu Yifan, who played the "little master", also declared the "Declaration of arrogance", "I am bold enough!" as a new generation of fashion manifesto.

It has to be said that it caters to the "personalized" demand of the current consumers.