What Should A Physical Retailer Be Beaten By An Electric Provider?

At present, there are more than 20 cross-border e-commerce providers in China, and there are more than 5000 platform electric providers.

Some agencies predict that in 2016, the total volume of cross-border e-commerce pactions will exceed 6 trillion yuan and maintain an annual growth of 30%.

There is no doubt that in 2016, cross-border electricity suppliers will become the eyes of many retail entities.

Cross border electricity providers are indeed an opportunity for physical retailers.

First, the market space is large enough. Due to the multiple factors such as tax and information asymmetry, foreign goods

Far below domestic demand, consumer demand for cheap overseas goods is rising. This trend will continue for a short time.

The two is the strong support of the government.

Another more important gap is that there is no big platform like Jingdong in this area. In other words, cross-border electricity business is still in a state of confusion in the Chinese market, the pattern is far from being delineated, and consumers' awareness of the platform is not strong enough. In this stage of robbing people to grab money and grab land, anyone who can seize the opportunity will have a chance to get a place.

From BBK's e-commerce platform in March 3rd, the cross-border electricity business cloud monkey global purchase, quickly broke through 3000 single, 6000 single, 20000 single, and in the September 20th sales promotion, the daily order amount reached 163 thousand and 200 single -- in the traditional online business of the traditional retailers that entity retailers do, it is simply unthinkable.

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The advantage of getting involved in cross-border electric business is the quality assurance and suppliers of goods after endorsement. This is the biggest weakness of many platforms based on Hai Tao or purchasing.

For example, in addition to overseas bulk purchases, BBK, chairman Wang Tian, went to Australia and New Zealand to find direct commodities and expand resources.

Huarun Wanjia's cross-border electricity supplier is the advantage of integrating Shenzhen Qianhai bonded port area and the advantage of overseas supply chain. It relies heavily on Huarun Hongkong supermarket's procurement channel and overseas commodity resources of TESCO, and foreign retailers such as Metro have abundant foreign suppliers.

In addition, physical retailers can also cross border stores with offline stores.

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For example, Huarun Wanjia opened a special cross-border electricity supplier experience area ewj zone in the hypermarket. The two sides complement each other: on the one hand, the hypermarket for cross-border e-commerce diversion, on the other hand, cross-border e-commerce business has enriched the experience of the hypermarket, and has promoted the image of the hypermarket.

After ewj zone opened, less than a month later, the sales of Shenzhen salt store imports increased from 4% to 8%~10%, more than doubled.

This is also the advantage that other cross-border businesses do not have in the physical store: first, you do not have enough stores; second, even if you can find entity stores, you need to have enough good collaboration and collaboration capabilities. The cost of communication and cooperation is very high. Third, you need to have enough resources to integrate and nurture the business of the hypermarket.

However, despite the momentum of cross-border electricity providers, and the space is not small.

But it still needs to be reminded that cross-border electricity providers can only be part of the supplement to online and offline businesses. Perhaps they can inject a touch of fresh air into the incompetent online business, or bring a few exciting things, but can not become the main business of retail enterprises, and it is more difficult to assume the responsibility of pformation of physical retail enterprises.

From this point of view, chain retailers still have a long way to go.